A Case of Mistaken Identity
It's not that I'm not thankful for my knowledge of software and computers. I just can't help it that it bothers me when that's how I am identified in public ... as, you know, the "computer guru." Yes, I'll admit that I spent many years as a programming junkie. And I'm practically obsessive about how I treat my own machine and resident software in an effort to keep it all running perfectly.
But when someone identifies me by my expertise with computers or software, then I feel like I'm not representing my company very well. That is, I'm afraid that folks will mistake us for a "computer" company when, in fact, Digett has always been—first and foremost—a marketing firm. Digett helps our customers go to market. It just so happens that our particular areas of horizontal expertise relate to the web and web publishing.
This is a technical field, for sure, and a thorough knowledge of and experience with computers, programming, and systems architecture are a must. But these are just a means to an end. The end, mind you, is the highest return possible from dollars spent on marketing your business. This has always been, and will always be, what Digett is all about.