Drupal Selling Points

January 22, 2009

I recently was asked by a client to provide some ammunition for selling Drupal to his management team.  I found plenty info using my friend Google, but ultimately had to spend an hour or so organizing it into a concise list of bullet points that I thought addressed the broad spectrum of benefits that Drupal can provide.  I thought I'd share with others who may need something similar at some point.Without further ado...

First, it's Open Source:

  • Supported by a large developer community
  • No proprietary licensing fees
  • Long-term ROI not tied to performance of a single vendor firm
  • Portable
  • Transparent security focus
  • Advantages over a custom-built system:
    • Resources required to match quality of Drupal code would be enormous
    • Hardened by years of widespread use and developer contributions
    • Extremely secure

The Drupal Advantage

  • Most popular and most powerful open-source CMS
    • huge install base
    • massive, active development community
  • Drupal is a CMS and an effective application framework
    • clean, extensible code base
    • many high-quality modules available for add-on capability
    • keep custom, proprietary code to a minimum
    • build highly functional custom modules to accomplish practically any task
  • High performance
    • built-in caching
    • integrates easily with 3rd party caching mechanisms
    • infinitely scalable
  • SEO friendly right out of the box
    • standards-compliant HTML/CSS
    • capable of custom (HTML) page titles, meta descriptions
    • customizable, friendly URLs
    • permalinks
    • simple Google Analytics integration (without writing or inserting code)
  • Extremely well documented
  • Mature, going into seventh major release
  • Flexible, powerful theming engine separates content completely from presentation; a Drupal site's look-and-feel is limited only to the constraints of imagination and the modern web browser.
  • Easy to install and support, runs on Windows or practically any AMP (Apache, mySQL, PHP) stack
  • Notable Drupal Features and Selling Points
    • Powerful taxonomy system for categorizing content
    • User registration and profiles
    • Role-based permission system
    • Out-of-box RSS feeds
    • Browser-based administration

You'll be in good company.  Web sites running on Drupal include:

Updated Post 6/15/2011: Why You Should Use Drupal for Your Next Website Project

Comments

Thank you!

Thank you so much for this list! It would have taken hours to find all of these points for my project. Thank you!!!

Thank you for the information

Thank you very much for the information.

Regards,

Ritesh.
Skype: ritesh.m.naidu

Very Helpful

Great to have this all in one place, I will be using your benefits in a proposal I'm working on, thanks!

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[...] couple of years ago Mark wrote about Drupal 6 Selling Points on the Digett blog. Since Drupal 7 is now mature enough to build sites upon, it seemed like a good [...]

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[...] couple of years ago Mark wrote about Drupal 6 Selling Points on the Digett blog. Since Drupal 7 is now mature enough to build sites upon, it seemed like a good [...]