Recently, we decided to play a bit of a trick on a bunch of folks. Clients, friends, and acquaintances were all victims to our scheme. No, we weren't trying to channel Orson Welles and cause a panic—but we were trying to prove a point.
My grandfather was a contractor and, like many, was fond of the "Measure twice, cut once" mantra. This week, I found myself thinking of that phrase following the arrival of one of my favorite publications. I was dismayed when the gaudy dust jacket informed me that it would be my last issue.
From a recent Forrester report:
Many B2B marketers fail to realize that good blogging style should resemble a coffee shop conversation, not a whitepaper.
Amen. Pass the sugar, please.
I couldn't be happier about representing Digett at this year's Texas Travel Summit (September 21-24), hosted by the Texas Travel Industry Association. For starters, I haven't been to Galveston since I was a kid, and I'm itching to erase the memory of a brutal sunburn. Better yet, I'll be bringing many of you with me.
Perhaps the hardest thing about taking the plunge into social media is choosing the right avenues. There are hundreds of services out there, and it's hard to know where to start—especially since you don't want to invest time and resources in something that's ineffective. Thankfully, there is an easy way to test the waters, and it's called Twitter.
I know what you're thinking: you've heard this before. I promise, we're serious this time. When someone tell us they're too busy making products, filling orders, or servicing their customers to devote the resources to a website update, we tell them they still have to find a way to get it done.
