On December 22, 1982, as a senior at Liberty High School, I affixed my signature to a contract that obligated me to spend the three years following my high school graduation dressed in a soldier's uniform. During the summer of '83, prior to shipping out to Fort Knox for Army basic training, I spent my remaining days as a civilian soaking up sunshine and the company of my closest friends. It was the end of an era.
This year has been a whirlwind. In 2008, I somehow managed to move across town (again), turn 23, hear Oprah deliver a commencement speech, endure the loss of a beloved dog, leave a big company in pursuit of a dream, travel to the Dominican Republic, become engaged, get robbed at knife point, learn to wake board, and find my new job here, at Digett. In that order.
There's no single thing more important in my day-to-day activities than communication. In fact, I've come to realize the majority of my day is often spent communicating in a variety of ways—with clients, with my team members, or with myself—to ensure the goals of a project are being met.
"Brand yourself and toot your own horn," says the Donald Trump doll. The Donald makes a good point, as usual. Every business should have a strong brand that stands out among the competition.
A good logo is the foundation of any brand. Any effort to brand or re-brand a business should start with a good logo—one that is unique, easy to identify, and representative of the company for which it stands.
Since we decided to get down-right, dirty, and personal in our latest newsletter, we figured it would only be appropriate to show our faces. But we didn't want photos of just any ol' contrived pose and look—no, we decided to do things the Digett way and break the mold.
(For the faithful, this isn't solely about Twitter, which we've covered here and here. This is more of a focused continuation of our previous discussion about marketing during an economic downturn.)
As marketers, we tend to stand on the outside, looking in. Specifically, we're at a distance from a group of customers or potential markets, and our primary objective is to help our clients learn how to reach that group. It's a perfectly legitimate form of stalking.
Here at Digett, I'm the guy who gleefully drains the coffee pot every morning. While the debate rages on regarding the wisdom of coffee consumption, I pour my third cup and say a silent thank-you to the Ethiopian goatherder legend tells us first discovered the power of Coffea arabica. When questioned about this practice, I always have a good response.
Was just made aware of this month's cover of InfoWeek, featuring the Drupal flag quite prominently. Nice work, Drupal.
