Every once in a while, we get pointed questions from prospective clients about the return on investment of major online marketing efforts. That's not a bad thing; indeed, we would encourage anyone looking to invest in any marketing effort to take efforts to objectively analyze and quantify ROI. Notice, however, that I said "objectively." Ah, there's the rub.
No online toolbox is complete without Photoshop, a power tool I use every day. Two weeks ago, I attended a Photoshop cram session taught by the Bob Vila of Photoshop, Bert Monroy.
In my family, I'm the unpaid, plainclothes version of the Geek Squad. If there's a problem with something electronic (which, these days, is everything), my phone rings with a vengeance.
One of the better-known facts about me is that I lived in pre-Katrina New Orleans for a while, attending Tulane University for my undergraduate education. Ten years later, I still have very fond memories of the city, despite clearly remembering how eager I was to pack up and move away.
We spend a good deal of time preaching authenticity in online communications. Mark, who is always more precise succinct in his posts, previously summed it up thusly: Corporate blogs should be more blog than corporate. Never one to let one sentence explain what several dozen can, I tackled business-speak in an incomprehensible press release I once came across.
However, the longer I spend in this business—and the more I read of similarly situated industry adherents—the more I realize how easily one can go too far with casual language.
