Video Review: The New Rules of Marketing & PR
Today we’re going to take a quick peek at David Meerman Scott’s masterful The New Rules of Marketing & PR.
Originally published in 2007 and re-published with updated content in early 2010, New Rules is a fantastic overview of how marketing is changing.
Whether you’re new to marketing or have been in marketing for 50 years, this book is perfect for you. If you’ve noticed that your more traditional marketing is no longer providing the ROI it once did, and you’re interested in reaching more prospects while saving on your budget, New Rules is definitely for you.
Scott’s book is definitely about marketing, but I consider it to be a kind of history book as well. Find out why in my video review:
Have you read this or any other of Scott’s books?
Image: David Meerman Scott