Cindy's Blog

May 18, 2010 by Cindy

Marketing Can't Erase Bad Customer Service

Customer service is the process of taking care of a customer before, during, and after the sale. While the level of service may differ with the value or cost of the goods or service, the outcome should be the same: a pleasant customer experience that reinforces perceptions gathered through marketing materials, referrals, etc. That's the theory, at least.

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April 14, 2010 by Cindy

The Pin Marks the Spot

This week, we had the privilege of taking a tour of Rancho Cortez, a real Texas dude ranch. Our tour guide and owner, Mary Cortez, started the afternoon with a tasty Tex-Mex lunch, and we had time to visit, meander around, and have a look for ourselves before the "official" tour started.

There is something special about being...

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March 16, 2010 by Cindy

The ABCs of Search Engine Marketing

Economic times, increased awareness, and online competition are making affordable top search rankings harder to come by. The day of simply placing an ad and assuming it will rank well are over. Considerable time and attention to detail are required to obtain front-page ranking while not overpaying for the coveted positions. Ad, keyword, and landing page quality—along with competition and other factors—are part...

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October 28, 2009 by Cindy

SEO and SEM, Decoded

Just what are Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?

While they appear confusing—and, in the past, may have been considered a luxury—Search Engine Optimization and Marketing are becoming increasingly necessary for your business and your website to do well on the web. Economic and social conditions are influencing the use of the web for information, research, and shopping....

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