Who is Your Perfect Client?
As the Marketing Strategist and Business Development guy for Digett, one part of my job is to bring on new clients — a task that requires answering as many questions as I ask. One I’m asked quite often is, “Who is your perfect client?” I love this question because I can immediately tell that the person sitting across from me gets it. They really want to understand my business so they can help.
The typical answer
I used to identify our target market by listing popular indicators about a company I thought would be a likely fit for Digett to work with:
A mid-sized B2B organization with hefty annual revenues that translated to a certain amount of marketing spend, salespeople, blah blah blah.
But, my perspective changed after Digett established our Guiding Principles.