Fresh Roasted

July 23, 2010

Digett Earns a Three-Peat at the Summit Awards

Normally, we're a humble bunch of folks; we put on our pants one leg at a time and get to work (cough) early to get a leg up, all without fanfare, ticker-tape parades, or floats. That said, we don't turn up our noses when an award comes our way, especially if it's for the third year in a row.

That being the case, we're pleased to announce the Greater San Antonio Builders Association has awarded the Digett-designed and -developed McMillin Homes website the 2010 Summit Award for Best Website for a Builder. I might mention we also won in 2009 and 2008—and telling the truth never constitutes bragging, in our playbook.

June 30, 2010

Propagating the Perfect Email Template

If we had more room in our header areas, I'd tack "for you" onto the end—that's one of the crucial points of this post, after all. In the course of doing what I do, I come across all kinds of email templates, and one truth emerges: the perfect email template is what works best for your organization and your readers. There's no one-size-fits-all solution.

Finding your own sweet spot, however, can be challenging. And while I was fully prepared to dive into the research and present some high-falutin' scientific evidence for your edification, I figured show-and-tell might be more meaningful. Let's take a look at some examples—two created by Digett, one not—that work.

May 27, 2010

A Brief Guide to Using Trademark and Copyright Symbols

As the resident Lionel Hutz here at Digett, I occasionally get asked about trademark and copyright issues—or, to be specific, the use of the symbols representing those concepts in design and copy elements. What I've found is that the questions remain the same from party to party, so I thought it might be helpful to cover some basic ground on the why, when, and how of using trademark and copyright symbols.

May 12, 2010

Lamenting the Loss of Portfolio Pieces

In case you haven't noticed—and judging by the attendance, you haven't*—we made a few changes the other day over at our portfolio. We're not talking major renovations; I simply added three items and removed two. However, the experience left me with a touch of melancholy.

The two items I cut from the list—the Boerne CVB and the Cibolo Nature Center—were jobs performed for local clients with whom we've had long-standing relationships. Those relationships aren't in jeopardy, incidentally. For one, we simply wanted to show off some of our recent work; additionally, one of those websites was built on a platform we no longer use or emphasize.

May 6, 2010

Trials and Tribulations in Blog Maintenance

One of the more challenging aspects of content governance is maintaining a blog, particularly if it's well-established and contains years worth of posts. Trust me on this one; as part of my role as guardian of Digett's content, I've been auditing and maintaining a half-decade's worth of blog posts from more than 10 authors. Invariably, the emotional response to this activity tends to range from: