The almighty Quality Score. The number that means nothing and everything all at the same time. It balances the interests of advertisers, Google, and the user. On the surface, it seems far too complicated. But armed with the basics, you’ll have enough to perform well.
I spend a lot of time analyzing and explaining Pay-per-click metrics like impressions, clicks, and cost. These are important factors, but you need to dig deeper when determining a campaign’s success. Here’s the four metrics that really matter in PPC.
Bounce rate is the percentage of single-page visits to your website; if a visitor comes to your “About Us” page and leaves without visiting any of your website’s other pages, that registers as a bounce. The higher the bounce rate, the less effective your website is at keeping people interested, and the more potential business you’re losing.
I've heard people over the years tell me how many "hits" their website gets. I always have to ask people to dig deeper and tell me how many people engaged with content, how many people took the next step, how many people stayed on the site and interacted?
Digett.com sees a lot of traffic from visitors who find us via any set of common keywords and phrases, things like “san antonio web design” or “san antonio internet marketing.”
Sometimes, though, Google Analytics reveals that visitors have arrived at our site using some pretty obscure search terms. Inspired by a similar post where Ian Laurie did the same, I dug into the dark depths of Analytics and selected Digett’s 22 strangest referring keywords.
Art discussed the Google +1 button and its SEO value back in April; now that the button has been released globally, users who are logged in to Google when searching will be able to “+1” a website they recommend. But how can you track the value and impact of the +1 button on your website?
I always find in interesting to hear people's reaction when I tell them we can track how many people visit pages on our website. I shouldn't say, "we can track," because it's Google that does the tracking. Google knows everything and learning from their analytics is key to a successful inbound marketing strategy.
While many sites marketing online are flying by the seat of their pants and going wherever the wind blows, engagements that achieve the highest level of success are grounded in detailed metrics.
The Drupal content management system (CMS) is an SEO powerhouse, a fact undisputed by our San Antonio and other US-based clients. Drupal 7, the latest major release, has even more appeal, from its improved user interface to new powerful features that further enhance Drupal’s regard as a capable web application framework.
In the highly competitive world of pay per click (PPC) advertising, it’s becoming more important than ever for businesses to ensure that their PPC campaigns are highly optimized. The goal is to maximize your return on investment (ROI) by using keywords which are most relevant to your business, and are more likely to result in traffic, conversions, and sales.
