Customer service is the process of taking care of a customer before, during, and after the sale. While the level of service may differ with the value or cost of the goods or service, the outcome should be the same: a pleasant customer experience that reinforces perceptions gathered through marketing materials, referrals, etc. That's the theory, at least.
In case you haven't noticed—and judging by the attendance, you haven't*—we made a few changes the other day over at our portfolio. We're not talking major renovations; I simply added three items and removed two. However, the experience left me with a touch of melancholy.
The two items I cut from the list—the Boerne CVB and the Cibolo Nature Center—were jobs performed for local clients with whom we've had long-standing relationships. Those relationships aren't in jeopardy, incidentally. For one, we simply wanted to show off some of our recent work; additionally, one of those websites was built on a platform we no longer use or emphasize.
A few months ago, an eager business owner walked into Digett looking for a new identity. Not as a person, but as a company—Fiddlin' Frogs, to be exact. Fiddlin' Frogs was, at the time, a small boutique in Boerne specializing in trendy, wearable clothing, unique furniture, and some other merchandise you'd have to see to believe.
"I bet there's a lot of margin on that deal," said an acquaintance, somewhat sarcastically, at a business mixer on Wednesday afternoon. He had read the piece in the Boerne Star that reported my proposed fee of $1,000 to supply the County with a new web site, along with a $75/month "maintenance" fee.
So great to see Jesse in the office today. His latest band, Peacefield, really sounds nice. Jesse was kind enough to stop by the office to help Joann with a little planning that she has taken on related to the upcoming Boerne Adventure Fest. Thanks for the help, Jesse, and don't be such a stranger. Lori and I hope to catch you on stage soon.
A cold spell has settled in over the Texas Hill Country, and some accompanying rain and sleet has done a number on our little town of Boerne. Roads are pretty much impassable, so the team works from their respective homes and we each battle cabin fever. Colin suggests hot tea, and I opted for a little music to help lighten the mood.