Branding

Rebranding improperly can be hazardous

Rebranding: The Good, The Bad and The Ugly

Posted by Gabrielle Kinderknecht on October 22, 2013

Today companies are making sure they keep their brands up-to-date and fresh. Many ask why they want to change their current brand, brand essence, logo, packaging, etc. There are several factors that are considerable when thinking about changing a brand identity.

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Small business can make a big impact with Guerilla Marketing

Why Small Businesses Should Use Guerilla Marketing

Posted by Gabrielle Kinderknecht on September 24, 2013

In my Senior Design class, we just finished a project on Guerilla Marketing. This is a type of advertisement that many companies are starting to use because the ideas can be so simple with little cost but very effective in gaining more consumers.

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An Inbound and outbound marketing work together for lead generating results

Inbound & Outbound: The New Hybrid

Posted by Jeff Lamboy on March 28, 2013

Inbound marketing can be tricky. It has the allure of being a revenue generation machine, but it has the reputation of being trendy and unproven. The secret is thinking of it as a complement to your traditional marketing — inbound and outbound programs are meant to work hand-in-hand and actually support one another.

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What Facebook Does for B2B Business

Posted by Jeff Lamboy on February 12, 2013

Both in business and at home, Facebook continues to be the talk of the town. With over a billion interactions, a devalued IPO, Facebook Insights, and what may prove to be the “new” way to search, Facebook continues to hold our attention.

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Customer testimonials share business value and reputation

Stand Up & Testify: The Power of Testimonials

Posted by Jeff Lamboy on November 07, 2012

When I think of testimonials, I am taken back to childhood memories of church services. Once in awhile someone in the congregation would stand up and “testify”: they had experienced something profound and wanted to share it.

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