You spent days writing your website’s content, but is anyone actually reading it? Do your website’s pages explain succinctly who you are and what you do? Do they explain your services or products accurately, and quickly answer visitors’ questions and tell them what to do next? Or do visitors have to wander through complex navigation and dig through paragraphs filled with “insider”...
Small businesses all over the country suffer from a painful, costly, and debilitating disease called Microsoft Outlook Syndrome. The cause is sometimes hard to pin down, but the symptoms are clear and the cure is simple.
A week from tomorrow I and a couple other marketing professionals will be talking to San Antonio business owners and marketers at an event hosted by the North San Antonio Chamber as part of their Business How-To Series. I’m excited about this event because opportunities to proselytize for the cause of inbound marketing to a crowd with so much to gain are few and far between. To help convince the skeptics, I...
JD’s post last week, Tools of the Trade, described the programs and tools he used when developing Drupal websites on Mac. Being the only Windows user in an office full of Mac users, it was left to me to share the tools I use when developing Drupal sites on Microsoft Windows 7.
At Digett we often debate the need to enable comments on a blog, that is, if we should allow readers the opportunity to leave feedback via a form submission.
You’ve seen our blog, you follow us on Twitter, now join Digett on Facebook! That’s right, the Digett Facebook Page is up and running, and now the only thing we need to make it complete is you!
HubSpot’s Website Grader is a powerful weapon in Digett’s marketing arsenal; we use it to get a quick and detailed look at what a website is doing right, and where there might be room for improvement. It’s also a great benchmarking tool, and we frequently use it when creating reports for our clients — nothing promotes a sense of accomplishment like...
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