Q: Why do most agencies suck at digital marketing?
A: Because it’s freakin’ hard.
I don’t mean the kind of hard that means we have to learn some new skills, while we certainly do. I don’t mean the kind of hard that means you have to suffer some unsightly bruises along the journey, though we certainly must.
As the need for a strong online presence crystallizes for businesses, there are sudden calls for new websites: “Make it flashy, make it profound, make it digital!” Design matters, but the reality is that your website needs to be valuable to the audience and customers you serve.
Fresh on the heels of our recent move to San Antonio, we are excited to announce that our staff is growing as well! Joining the Digett family is Jeff Lamboy as its Strategic Marketing & Communication Director and Jonathan Dale as its Senior Web Developer / Architect.
As the Marketing Strategist and Business Development guy for Digett, one part of my job is to bring on new clients — a task that requires answering as many questions as I ask. One I’m asked quite often is, “Who is your perfect client?” I love this question because I can immediately tell that the person sitting across from me gets it. They really want to understand my business so they can help.
Last year around this same time I left the security of a well-paying marketing job in the telecommunications industry to pursue my passion. At the time, I didn’t know if I was ready. But, with my right foot off the cliff and a gentle push from the organization, I found my courage.
You spent days writing your website’s content, but is anyone actually reading it? Do your website’s pages explain succinctly who you are and what you do? Do they explain your services or products accurately, and quickly answer visitors’ questions and tell them what to do next? Or do visitors have to wander through complex navigation and dig through paragraphs filled with “insider” language and incorrect or outdated information to find what they want?
In Digett’s free “Is Anybody Reading This”? webinar you’ll learn:
Live Webinar: Tuesday, December 13, 2011 / 11:00 AM - 11:30 AM (CST)
Small businesses all over the country suffer from a painful, costly, and debilitating disease called Microsoft Outlook Syndrome. The cause is sometimes hard to pin down, but the symptoms are clear and the cure is simple.
A week from tomorrow I and a couple other marketing professionals will be talking to San Antonio business owners and marketers at an event hosted by the North San Antonio Chamber as part of their Business How-To Series. I’m excited about this event because opportunities to proselytize for the cause of inbound marketing to a crowd with so much to gain are few and far between. To help convince the skeptics, I’ve come up with five reasons that San Antonio business owners and marketers should consider this a must-attend event.
JD’s post last week, Tools of the Trade, described the programs and tools he used when developing Drupal websites on Mac. Being the only Windows user in an office full of Mac users, it was left to me to share the tools I use when developing Drupal sites on Microsoft Windows 7.
At Digett we often debate the need to enable comments on a blog, that is, if we should allow readers the opportunity to leave feedback via a form submission.
