Posts about Inbound Marketing

August 6, 2012 by Corky Roth
Inbound versus outbound marketing

In inbound marketing, brain trumps wallet. Our boss or CFO may be reluctant to embrace non-traditional marketing approaches, but inbound marketing has proven to be more effective and efficient than traditional marketing.

July 30, 2012 by Corky Roth
Integrating digital marketing into your traditional marketing plan

As a marketing professional, you know it is not always easy to explain or convince your CFO of the value of digital marketing. Their comfort level may be low, and it can be difficult to convince them that the return on investment will be in line with the upfront costs. If you find yourself in this position, there are five ways to help integrate your digital marketing efforts with your traditional offline efforts...

July 16, 2012 by Amy Peveto
Use content marketing to stand out from the competition

Last year 43% of consumers reported doing online research before making a purchase. At the same time, products and services like DVR, Netflix, and ad-free mobile applications have made it easier to avoid traditional “push” advertising. If you intend to succeed in this new world,...

July 6, 2012 by Corky Roth
Marketing and survival of the fittest

In this new digital world of marketing and sales there will be survivors and those who succumb. As since the age of the dinosaur, species that are quick to learn and willing to try new things will survive those who are slow and unwilling to adapt.

February 27, 2012 by Amy Peveto

Your website’s landing pages can be your first (and only) chance of making a good impression. This video covers the five elements your landing page needs to catch the visitor’s attention and convince him or her to convert.

January 20, 2012 by Amy Peveto
How to create and promote a whitepaper

Like most businesses, we know you want to generate leads and keep your sales funnel full. Making sales through referrals, networking or even cold calling may be working for you, but did you know that your website can generate qualified leads, too?

September 29, 2011 by AMac
San Antonio Web Design

A few months ago, I came up with an idea to design and build a Digett landing page that would break down the state of the San Antonio web design community and explain to the average consumer why the Digett way is the only way to go. Today, I'm proud to announce the launch of that page — San Antonio Web Design.

August 31, 2011 by Mark Figart
Hilton Hotel - San Antonio Airport

San Antonio business owners and marketing execs got a good dose of Internet marketing education Tuesday, thanks to the North San Antonio Chamber’s How2 Series event entitled “How to Market Your Business” at the Hilton San Antonio Airport.

I want to extend my personal thanks to all who attended, and especially to those who approached me after...

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