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In inbound marketing, brain trumps wallet. Our boss or CFO may be reluctant to embrace non-traditional marketing approaches, but inbound marketing has proven to be more effective and efficient than traditional marketing.
As a marketing professional, you know it is not always easy to explain or convince your CFO of the value of digital marketing. Their comfort level may be low, and it can be difficult to convince them that the return on investment will be in line with the upfront costs. If you find yourself in this position, there are five ways to help integrate your digital marketing efforts with your traditional offline efforts...
Last year 43% of consumers reported doing online research before making a purchase. At the same time, products and services like DVR, Netflix, and ad-free mobile applications have made it easier to avoid traditional “push” advertising. If you intend to succeed in this new world,...
In this new digital world of marketing and sales there will be survivors and those who succumb. As since the age of the dinosaur, species that are quick to learn and willing to try new things will survive those who are slow and unwilling to adapt.
Your website’s landing pages can be your first (and only) chance of making a good impression. This video covers the five elements your landing page needs to catch the visitor’s attention and convince him or her to convert.
Like most businesses, we know you want to generate leads and keep your sales funnel full. Making sales through referrals, networking or even cold calling may be working for you, but did you know that your website can generate qualified leads, too?
A few months ago, I came up with an idea to design and build a Digett landing page that would break down the state of the San Antonio web design community and explain to the average consumer why the Digett way is the only way to go. Today, I'm proud to announce the launch of that page — San Antonio Web Design.
San Antonio business owners and marketing execs got a good dose of Internet marketing education Tuesday, thanks to the North San Antonio Chamber’s How2 Series event entitled “How to Market Your Business” at the Hilton San Antonio Airport.
I want to extend my personal thanks to all who attended, and especially to those who approached me after...