Inbound Marketing

Content marketing strategy

Sell Less, Help More

Posted by Corky Roth on August 28, 2012

As a sales and marketing professional, your job is to attract and retain customers using every tool available: television spots, direct mail, cold calling, etc. Buzz about blogging and social media is huge, but all you can think is, “I’m already marketing. Why do I need content marketing?”

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Inbound versus outbound marketing

Out with the Old, in with the New Marketing

Posted by Corky Roth on August 06, 2012

In inbound marketing, brain trumps wallet. Our boss or CFO may be reluctant to embrace non-traditional marketing approaches, but inbound marketing has proven to be more effective and efficient than traditional marketing.

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Integrating digital marketing into your traditional marketing plan

Integrating Digital Marketing into Your Traditional Marketing Plan

Posted by Corky Roth on July 30, 2012

As a marketing professional, you know it is not always easy to explain or convince your CFO of the value of digital marketing. Their comfort level may be low, and it can be difficult to convince them that the return on investment will be in line with the upfront costs. If you find yourself in this position, there are five ways to help integrate your digital marketing efforts with your traditional offline efforts while demonstrating that the ROI is indeed worth the transition from traditional to a balanced approach.

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Marketing and survival of the fittest

Don't Get Stuck in the Tarpits

Posted by Corky Roth on July 06, 2012

In this new digital world of marketing and sales there will be survivors and those who succumb. As since the age of the dinosaur, species that are quick to learn and willing to try new things will survive those who are slow and unwilling to adapt.

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5 Steps to a Killer Landing Page [Video]

Posted by Amy Peveto on February 27, 2012

Your website’s landing pages can be your first (and only) chance of making a good impression. This video covers the five elements your landing page needs to catch the visitor’s attention and convince him or her to convert.

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San Antonio Web Design

Posted by AMac on September 29, 2011

A few months ago, I came up with an idea to design and build a Digett landing page that would break down the state of the San Antonio web design community and explain to the average consumer why the Digett way is the only way to go. Today, I'm proud to announce the launch of that page — San Antonio Web Design.

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San Antonio Internet Marketing Education at its Finest

Posted by Mark Figart on August 31, 2011

San Antonio business owners and marketing execs got a good dose of Internet marketing education Tuesday, thanks to the North San Antonio Chamber’s How2 Series event entitled “How to Market Your Business” at the Hilton San Antonio Airport.

I want to extend my personal thanks to all who attended, and especially to those who approached me after my presentations on lead generation and email nurturing to offer a compliment or word of appreciation. That made my week!

Unfortunately, in my excitement I forgot to put up my last slide offering a few freebies that might help inspire some further action on your part. So without further ado, here are the links:

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Inbound Marketing terms you should know

9 Inbound Marketing Terms You Should Know

Posted by Amy Peveto on July 27, 2011

As an inbound marketing specialist, I sometimes forget that not everyone spends all day buried in marketing jargon. The concepts seem simple to me now, but I remember how overwhelmed I was when I was getting started. Here are nine of the most often used inbound marketing terms and what they mean.

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