Inbound Marketing

Get buyers to eat up your content.

The Five Characteristics of Compelling Content

Posted by Mark Figart on July 21, 2011

Content marketers know that compelling content sells. It sells airplanes, professional services, mops, houses, and bank accounts. Show me great content deployed and promoted skillfully and I'll show you an organization that's mastered the art of lead generation.

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San Antonio Web Design Portfolio

Posted by AMac on June 14, 2011

Notice anything different about our main navigation? That's right, a new design section! We've recently added an abbreviated portfolio to our website, meant to show off our mad design skills, and link to our best work.

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Google Analytics: An Inbound Marketing Must-Have

Posted by AMac on June 07, 2011

I always find in interesting to hear people's reaction when I tell them we can track how many people visit pages on our website. I shouldn't say, "we can track," because it's Google that does the tracking. Google knows everything and learning from their analytics is key to a successful inbound marketing strategy.

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Inbound Marketing with Hyperlocal Content

Inbound Marketing with Hyperlocal Content, is it for you?

Posted by Art Williams on June 03, 2011

While talking to business owners and marketers lately, I have noticed the term “hyperlocal” coming up with greater frequency. Hyperlocal content is content which has a myopic focus on a specific locale, typically smaller than a metropolitan area; in San Antonio, a hyperlocal piece might focus on Alamo Heights, a small affluent municipality located completely within San Antonio city limits.

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Proof that inbound marketing works

Proof that Inbound Marketing Works

Posted by Amy Peveto on May 09, 2011

When you make a commitment to inbound marketing, you spend a lot of time with your head down, plowing forward through strategy and content creation. Results are not immediate, leading some to believe that results never happen. This is simply not true, as one of our customers has discovered.

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Lessons in Inbound Marketing: Choral Performance

Posted by Amy Peveto on April 01, 2011

On Tuesday night I took a seat in the chapel to listen to my Alma Mater choir’s Spring concert. I enjoyed it very much, but as a choral alum and a Digett employee, I couldn’t stop drawing comparisons between choral performance and inbound marketing.

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Do you need a custom web design?

Posted by AMac on March 31, 2011

Let's start by clarifying what we mean by custom web design. A custom design is one that is made from scratch, completely unique to you and your business. The alternative is a site made from a theme, or a pre-designed template.

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Content marketing myths and realities

9 Content Marketing Myths and Realities

Posted by Amy Peveto on March 28, 2011

Although the basic tenets of content marketing are simple, the actual practice is complex — and despite its popularity and extensive coverage in industry blogs, there are still some pretty big misconceptions. Let’s take a look at just a few.

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