Become a Google Adwords Stalker with Remarketing
Google has added another layer of complexity innovation to Adwords with a service called Remarketing, which allows you to automatically follow up with those who have previously visited your site.
Google has added another layer of complexity innovation to Adwords with a service called Remarketing, which allows you to automatically follow up with those who have previously visited your site.
While talking to business owners and marketers lately, I have noticed the term “hyperlocal” coming up with greater frequency. Hyperlocal content is content which has a myopic focus on a specific locale, typically smaller than a metropolitan area; in San Antonio, a hyperlocal piece might focus on Alamo Heights, a small affluent municipality located completely within San Antonio city limits.
Google recently announced something called the +1 Button. This feature will soon be available to all Google account users (including Gmail and Google Apps users) when logged into Google. Simply click the +1 Button when you find it on a website to promote that page, similar to how the Facebook Like button functions. But that is where the similarities end.
Recently I went through my RSS feed and did some (early) spring cleaning. I’ve never been a huge fan of clutter, digital or otherwise, and it was time to do some organizing.
It used to be that lead generation involved expensive advertising, door-to-door solicitation or blasting direct mail to a desired demographic.
The primary goal of a lead-generation-focused content strategy is to get the right content into the right prospect's hands at the right time. That's no small task, and the success of that effort typically rests on how well you've defined your targets; the deeper you dig into your prospects, the better chance you have of determining their needs, motivations, and hangouts.