Market Targeting

Google Adwords Remarketing

Become a Google Adwords Stalker with Remarketing

Posted by Art Williams on July 21, 2011

Google has added another layer of complexity innovation to Adwords with a service called Remarketing, which allows you to automatically follow up with those who have previously visited your site.

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Inbound Marketing with Hyperlocal Content

Inbound Marketing with Hyperlocal Content, is it for you?

Posted by Art Williams on June 03, 2011

While talking to business owners and marketers lately, I have noticed the term “hyperlocal” coming up with greater frequency. Hyperlocal content is content which has a myopic focus on a specific locale, typically smaller than a metropolitan area; in San Antonio, a hyperlocal piece might focus on Alamo Heights, a small affluent municipality located completely within San Antonio city limits.

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The SEO Value of the Google +1 Button

Posted by Art Williams on April 13, 2011

Google recently announced something called the +1 Button. This feature will soon be available to all Google account users (including Gmail and Google Apps users) when logged into Google. Simply click the +1 Button when you find it on a website to promote that page, similar to how the Facebook Like button functions. But that is where the similarities end.

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Better Targeting Through Buyer Personas

Posted by Zachary on September 07, 2010

The primary goal of a lead-generation-focused content strategy is to get the right content into the right prospect's hands at the right time. That's no small task, and the success of that effort typically rests on how well you've defined your targets; the deeper you dig into your prospects, the better chance you have of determining their needs, motivations, and hangouts.

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