The so-called modern web Content Management System (CMS) has outlasted its utility and is failing content marketers. And still, it is one of the most important tools that we at Digett leverage on behalf of our enterprise clients in the deployment of systems to store and display content to an audience in the form of a website.
As consumers become better at ignoring and filtering out advertising, companies have to come up with better ways to get their message to their audience. However, some recent findings from Adobe indicate that advertising and marketing aren’t at the top of anyone’s list of favorites.
Shopping this holiday season is already happening. Advertising began last month, and with some Black Friday sales actually starting on Thursday, it’s obvious that when it comes to retail, you just can’t start early enough.
Content marketing requires frequent content creation, monitoring of social networks, and routine analysis and adjustment. This amount of work can be a deterrent, but as businesses come to see the benefits of content marketing it becomes more difficult to justify not jumping in — especially when it’s so easy to outsource everything.
In some parts of the county, motorcycles have been put into storage — here in South Texas, we benefit from an extra couple of months of riding before winter sets in. Our attire changes slightly, but the elements of riding never do: open road, well-maintained bike, and the rider.
It is a truth universally acknowledged that a company that wishes to be successful online needs to have visitors coming to their website. But it’s more than that; driving the right visitors to your site means the difference between doing business and going bust.
Ghosts are everywhere, especially in places where we don’t expect to find them... like the boardroom. As you gear up to pass out candy, consider these Hallow’s Eve marketing lessons to avoid haunted relationships and unfocused campaigns.
Last week we shared the value of building your brand and focused on three key deliverables: logo, brand message, and brand tagline. This week we continue that conversation to bring your brand home to you and your customers.
When done properly, video can be a powerful tool for your business; done wrong, or even “just okay,” it can turn customers off faster than a lightswitch. In the first of this two-part series we’ll show you how to make video work for, not against, you.
Marketing is a moving target: “best practices” change frequently, tactics that worked yesterday don’t work today, and coordinating content marketing is a massive undertaking. But no matter your strategy, remember these four dos and don’ts.
