As social media platforms continue merging with the marketing world, there has been a transformation in the way customers can interact with a company, both positively and negatively. These social media platforms provide businesses the ability to connect and communicate with their target audience, allowing the audience to learn about the company, and ask questions or provide feedback.
Privacy, especially on the Internet, is something that’s prevalent in the minds of just about everyone. And when the finger isn’t being pointed towards certain government organizations, people are quick to get out their pitchforks and head for marketers and the organizations that “sell your data.”
As we fly through another year (is it really almost May already?!), the emergence of social media platforms continues its upward growth. We are seeing a shift in the need for businesses to implement some sort of social media marketing from a suggestion to a necessity.
The pressure on businesses to blog as frequently as possible has reached a new high. There are scads of statistics showing the value of daily blogging, but I’m not sure the cost makes it worthwhile. A heavy focus on quantity can often lead to ignoring quality, which makes everyone suffer.
As of February 2014, you might have noticed small “Unsubscribe” links appearing in the headers of some of the promotional emails you receive. This is an attempt by Google to fight spam, and it’s making some companies nervous. Fortunately there’s nothing to worry about — provided you’re following the rules.
Up until now, targeting your ads on Facebook to those who have visited your site had to be done through a third-party company, like AdRoll. Yes, remarketing — that’s what I’m talking about. As excited as I am that it’s finally available to advertisers, I can’t believe it’s taken this long. But it’s powerful and everything I could’ve hoped for.
Consumers are suckers for a great marketing campaign, and apparently so are cats — provided said campaign is covered in catnip. So when Bulk Cat Litter Warehouse needed to send out some direct mail, Rethink Canada created a flyer that caught people’s cats’ attention first.
As the Internet and business worlds continue integrating, many businesses are switching from outbound (or “interruption”) marketing to inbound marketing, which provides businesses with an effective way to organically attract customers and build lasting relationships.
When it comes to PPC advertising, the benefits almost always outweigh the challenges. Digital advertising is a relatively new medium that offers marketers a plethora of data to optimize that has never existed before. It’s also a world that is ever-changing, which makes it tough to stay ahead of the curve.
I have zero interest in following the plot of AMC’s The Walking Dead, but got more than a little obsessed with following their season four marketing. It’s Guerrilla marketing at its grossest and finest, and I can’t stop talking about it — which is, of course, the point.
