Businesses are no longer restricted by traditional marketing techniques. The world wide web has opened multiple possibilities in marketing, and video marketing is proving to be one of the most effective ones yet. Contrary to popular belief, video marketing is not just simply throwing a few videos on YouTube. It requires work. Thankfully, there are ways you can optimize your video marketing to ensure its full potential.
After using Facebook Ads regularly for the last five months, there’s a lot I’ve found to love. There’s also a few things that make me want to pull my hair out. Hair-pulling aside, the ubiquity of Facebook makes it an incredibly powerful advertising medium with enough targeting options to keep anyone busy with A/B testing.
Consumer reviews have become an intricate part in the decision-making process for products and services. However, as the use of consumer reviews increases, the credibility of them comes into question. Don’t you ever wonder about those perfect 5-star ratings? Or the customer who seemed to just love her new blender? Some businesses have begun to write or pay for fake reviews, leaving consumers uncertain of who to trust.
I spent the second half of 2013 searching for and moving into a new apartment. I’m thrilled with my choice, but not with a lot of the websites with which I interacted during my search. Here’s a few of the worst issues I encountered, and some tips on doing better with your own website (no matter what business you’re in).
The wedding industry banks billions every year and the marketing machine behind it is impressive and the envy of any good marketer. But I’m in the group of nine million American couples planning to get married in the next 12 months. And I hate wedding marketing.
In search engine marketing, both desktop and mobile deserve their own strategy. Generally speaking, the desktop volume will always exceed mobile. But this doesn’t mean you should roll your mobile strategy under the desktop’s umbrella. If you want to maximize your ROI and optimize your spend, pay attention to and learn your mobile audience.
With its signature yellow border and glossy pages, National Geographic is a staple of every classroom and magazine basket in America, but its beginnings are humble. In order to make the magazine a success, its founders and writers had to get creative — and their tactics sound familiar…
If you aren’t already using scripts in your AdWords account, you’re missing out. The possibilities of what you can do with them are only limited by your creativity (and coding skills, obviously). Even for JavaScript rookies like myself, there are still easy scripts that can make your life easier.
Although I’m frightened by the standard scary stuff as everyone else (haunted houses, demon possessions, small talk at networking events), as a marketer I’m also confronted daily by facts that make my hair stand on end.
I’m sure you’ve heard the phrase “A Diamond is Forever,” the famous tagline for diamond provider De Beers. The tagline and campaigns built around it revolutionized the jewelry industry — and bring up some important lessons for marketers.
