Hashtags have grown increasingly popular over the past couple of years and many social media websites now support them. Visit Facebook, Twitter, Pinterest, Instagram or any other social media site and you’ll find people using them. Many people may think that hashtags are used just for fun. What you may not know is that hashtags can be a powerful tool that can help you extend your content’s reach.
At this point I believe the question of whether or not video is valuable to businesses has been answered (spoilers: it is). Now companies must decide how that content should be created: in-house by existing employees, or outsourced to a professional.
Masked keywords will soon be 100% of all organic search referrals. If you’ve been reading the same blogs I have, you might be under the impression that Google is out to get more AdWords customers and SEO just became impossible. But in reality, you might find that the Internet just became a better place.
During my first month in the “real world” of marketing one of the first questions that came to mind after reading numerous rivalry-esque comparisons between Facebook’s Ads and Google AdWords was, “Why not use both in different ways?”
One of the main things I’ve learned at my internship so far is the importance of content marketing. Apple is one of my favorite companies, and I expected them to be amazing at content marketing. But guess what? They’re not. Does Apple deserve the title of "world’s worst content marketer"?
As a marketer, captchas are a necessary evil. Can’t live with ‘em: you want to avoid adding obstacles to conversion or a form submission. Can’t live without ‘em: too many spam submissions could knock your website offline or result in a deluge of unwanted email notifications and meaningless content on your site.
I saw an article recently sharing a great summary of some of the presentations from the 2013 Corporate Social Media Summit, where many major brands presented their media and marketing insights. The article lists many helpful stories from a number of brands, but the one that most resonated with me was from Dunkin’ Donuts.
Stock photography can be an incredibly useful and cost-effective resource in any marketer’s toolbox, but you must know these three things before you start relying on it.
I saw an article the other day that gives a great example of how a company took a negative review and turned it into positive publicity by exceeding expectations with their customer service.
If you decide that outsourcing content creation is your best option for keeping your content marketing rolling, the next step is to find writers. There are many ways to do this, but there are several high-level things to keep in mind while you search for and vet your writer network.
