Marketing

Digital marketing agencies must learn new ways to produce value for clients.

Practice: The Only Effective Antidote to Sucking

Posted by Mark Figart on May 22, 2013

Q: Why do most agencies suck at digital marketing?

A: Because it’s freakin’ hard.

I don’t mean the kind of hard that means we have to learn some new skills, while we certainly do. I don’t mean the kind of hard that means you have to suffer some unsightly bruises along the journey, though we certainly must.

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An Inbound and outbound marketing work together for lead generating results

Inbound & Outbound: The New Hybrid

Posted by Jeff Lamboy on March 28, 2013

Inbound marketing can be tricky. It has the allure of being a revenue generation machine, but it has the reputation of being trendy and unproven. The secret is thinking of it as a complement to your traditional marketing — inbound and outbound programs are meant to work hand-in-hand and actually support one another.

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Companies can’t be afraid of new technology and innovations

Laptops, Marketing, & Overcoming Fear

Posted by Amy Peveto on March 19, 2013

Marketers and business owners deal often with fear and the unknown. Content marketing is a brave new world for many, and often the hardest part is getting started. He or she who hesitates too long, especially these days, is hampering business growth.

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Why should my company consider a responsive design for my mobile website?

Posted by Valarie Geckler on February 13, 2013

Drastic increases in web traffic from mobile devices prove that marketers need to take their mobile web presence seriously. If your business or department is making that investment, you want to make sure your web infrastructure will continue to work as years pass and technology advances. When it comes to mobile websites, invest in a responsive design.

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Increase wallet share by building customer relationships

Build Relationships, Build Wallet Share

Posted by Amy Peveto on January 29, 2013

It’s no secret that loyal customers are key to a business’ success. The term “wallet share” has been around for decades, but I think some updating for the 21st century is in order. It’s time to take wallet share to the next level.

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Personas: Under the Hood

Posted by Jeff Lamboy on January 16, 2013

The great and challenging thing about companies are their differences. Even companies with commonality in an overall industry differ in their products, their technology focus, and their target audience. And taking it one step further, each persona within each audience differs, and companies need to know what their prospects need and how to engage them.

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In the 21st century, give consumers what they want — true utility.

Sowing the Seeds of Customer Satisfaction

Posted by Amy Peveto on January 08, 2013

My aunt is a gardener, so when I drew her name out of the “Secret Santa” hat for Christmas 2012 I thought getting her some seeds would be perfect. The search quickly became an Epic Christmas Quest, and reminded me that many businesses still don’t know how to use the web to do more and better business.

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Marketing strategy

Marketing Begins with Strategy

Posted by Amy Peveto on December 18, 2012

We often receive emails from clients who want to send a newsletter to their list, post an interesting article on their website, or otherwise engage with their audience. This enthusiasm is critical to success with content marketing, but we have to remember that every action must connect back to a solid strategy.

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Business Starts with LinkedIn

Posted by Jeff Lamboy on December 12, 2012

Being in business means sharing a little about yourself on a daily basis. You share information with colleagues, clients, and the public at large. You are in the engagement business; there is a public that you want to engage — think about how to target them through LinkedIn.

LinkedIn is a powerful social network for professionals, by professionals. With over 187 million users, there are segments for all businesses and groups that interact regularly. And that’s the key — interaction.

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