Recently I was lucky enough to talk to Clinton Kabler, COO and co-founder of Book Riot, a website dedicated to books and reading. I love his no-holds-barred thoughts on social media and community engagement, and I think you will too.
I’ve said before that content is the foundation of a successful marketing strategy. And I’ve harped written extensively about ways to create that content. If you’re unable to do your own writing, I recommend hiring someone to do it for you. There are two ways to go outside your company for content, and we’ll take a look at both now.
As a client or potential client of Digett you probably have taken a look through our blog posts and wondered why we bother posting technical articles about Drupal. Some people think, “That’s not what a client wants to read.” or “Prospects aren’t interested in all that technobabble.” But as a client—ours or anyone else’s—the technical materials should be important to you too. Here’s why and what you can learn from our example.
Have you ever accessed your company’s website with a smartphone or tablet? I can almost guarantee your customers have. Millions of mobile searches happen daily, and research predicts that by 2015 more people will access the Internet through their phone than their computer.
I’m a big fan of the CBS show “NCIS,” and an even bigger fan of team leader Special Agent Leroy Jethro Gibbs. He’s prickly and prone to back-of-the-head slapping, but he’s also a potential source of great inspiration for marketers.
Last week I finally gave up on trying to read Alexandre Dumas’ classic novel The Three Musketeers. It was a valiant effort, but in the end it just wasn’t worth the confusion. Reading felt vaguely like torture, so I sent the tale packing. What does this have to do with marketing, you ask? Excellent question!
How much do you trust your customers? If you’re Sweden, apparently it’s a lot — it’s giving its citizens access to the @Sweden Twitter account. Each week as part of Curators of Sweden, a single citizen will be given exclusive access to the account, with carte blanche for posting. Is this a recipe for success, or disaster?
Thank you again to everyone who joined us for the Writing Content for the Web webinar. If you want to see it again, or if you missed it the first time around, check out the slides and transcript available below. And let us know what you think in the comments!
As the year draws to a close, it’s time to take a look at the marketing myths that have reigned supreme—and annoyed me to no end—since January. This is by no means an exhaustive tally, so feel free to leave any of your additions to this list in the comments!
You spent days writing your website’s content, but is anyone actually reading it? Do your website’s pages explain succinctly who you are and what you do? Do they explain your services or products accurately, and quickly answer visitors’ questions and tell them what to do next? Or do visitors have to wander through complex navigation and dig through paragraphs filled with “insider” language and incorrect or outdated information to find what they want?
In Digett’s free “Is Anybody Reading This”? webinar you’ll learn:
Live Webinar: Tuesday, December 13, 2011 / 11:00 AM - 11:30 AM (CST)
