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Posts about Our Industry

January 5, 2012 by Valarie Geckler

My site is broken! How to talk to developers to get help fast.

How to talk to developers to get website problems fixed

“My site is broken” is one of the worst phrases in the universe. Horrible for you, Ms. Client, because you’re faced with frazzled technology you’re unable to fix yourself. It stinks for web developers too because it’s normally not enough information to allow them to help you promptly.

December 15, 2011 by Amy Peveto

“Is Anybody Reading This?” Writing Content for the Web [Webinar Recording]

Writing for the Web webinar recording and slides

Thank you again to everyone who joined us for the Writing Content for the Web webinar. If you want to see it again, or if you missed it the first time around, check out the slides and transcript available below. And let us know what you think in the comments!

November 16, 2011 by Art Williams

Microsoft Outlook Syndrome - You don’t have to suffer anymore

Small businesses all over the country suffer from a painful, costly, and debilitating disease called Microsoft Outlook Syndrome. The cause is sometimes hard to pin down, but the symptoms are clear and the cure is simple.

November 4, 2011 by JD Collier

Writing for the Web—Don't listen to your English teacher!

Most of us learned how to write in a system that encouraged us to fill the page. Remember when a teacher said to write two pages, single-space? We filled our papers with adjectives, extra details and asides. Nothing could be further from the goal in writing for the web.

October 27, 2011 by Valarie Geckler

Confessions: Annoying habits of an overly-conscientious marketer

With great internet knowledge, comes great internet responsibility. A hyper-awareness of how I use the internet for marketing makes me do some weird things.

Psst! These are my secrets. (Marketing-related secrets, at least.) Can I hear some of yours?

October 21, 2011 by JD Collier

Business tools of the trade

We all depend on tools to do our jobs. We recently talked about the tools we use on our Macs and PCs. Today, we wanted to talk about the tools we use as a business. They are not perfect, but I've used many competing products and I'm happy with the tools...

September 8, 2011 by Art Williams

Is Chrome Frame the best solution for IE6 compatibility moving forward?

While every web browser (Firefox, Safari, Chrome, etc.) has it’s programming peculiarities that have to be accommodated when building a website, the bane of every web developer’s existence is Internet Explorer 6. Many web design companies have stopped developing for the ten year old IE6 now that IE 9 has been released. Even Microsoft is trying to kill off IE6...

August 22, 2011 by Mark Figart

Lead Generation Fundamentals on How-To Agenda

A week from tomorrow I and a couple other marketing professionals will be talking to San Antonio business owners and marketers at an event hosted by the North San Antonio Chamber as part of their Business How-To Series. I’m excited about this event because opportunities to proselytize for the cause of inbound marketing to a crowd with so much to gain are few and far between. To help convince the skeptics, I...

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