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Posts about Our Industry

May 22, 2013 by Amy Peveto

Practice: The Only Effective Antidote to Sucking

Digital marketing agencies must learn new ways to produce value for clients.

Q: Why do most agencies suck at digital marketing?

A: Because it’s freakin’ hard.

I don’t mean the kind of hard that means we have to learn some new skills, while we certainly do. I don’t mean the kind of hard that means you have to suffer some unsightly bruises along the journey, though we certainly must.

May 8, 2013 by Amy Peveto

NPR & Content Marketing Genius

A longer commute to the new Digett offices means I spend much more time listening to the radio. I started listening to NPR a few months back, and recently it occurred to me that it’s the poster child for successful content marketing.

March 5, 2013 by Mark Figart

A 3-Step Start to Great Results

As I sit down to write this blog post it's painfully clear that my topic should have something to do with the challenges related to producing quality content. You see, according to our editorial calendar I'm late.

February 26, 2013 by Amy Peveto

Secrets to Working with a Marketing Agency

Establishing a strong online presence is a challenging process, one that many businesses lack the resources to do without help. Whether you need a new website or content marketing services, there are steps you can take to ensure a successful engagement with a digital marketing agency.

January 5, 2012 by Valarie Geckler

My site is broken! How to talk to developers to get help fast.

How to talk to developers to get website problems fixed

“My site is broken” is one of the worst phrases in the universe. Horrible for you, Ms. Client, because you’re faced with frazzled technology you’re unable to fix yourself. It stinks for web developers too because it’s normally not enough information to allow them to help you promptly.

December 15, 2011 by Amy Peveto

“Is Anybody Reading This?” Writing Content for the Web [Webinar Recording]

Writing for the Web webinar recording and slides

Thank you again to everyone who joined us for the Writing Content for the Web webinar. If you want to see it again, or if you missed it the first time around, check out the slides and transcript available below. And let us know what you think in the comments!

November 16, 2011 by Art Williams

Microsoft Outlook Syndrome - You don’t have to suffer anymore

Small businesses all over the country suffer from a painful, costly, and debilitating disease called Microsoft Outlook Syndrome. The cause is sometimes hard to pin down, but the symptoms are clear and the cure is simple.

November 4, 2011 by JD Collier

Writing for the Web—Don't listen to your English teacher!

Most of us learned how to write in a system that encouraged us to fill the page. Remember when a teacher said to write two pages, single-space? We filled our papers with adjectives, extra details and asides. Nothing could be further from the goal in writing for the web.

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