Posts about Our Industry

November 19, 2014 by Mark Figart
Make your product better

In classic marketing academia, the so-called "Four P's" comprising the "marketing mix" are product, price, place, and promotion. Since the dawn of the age of mass media, the marketer's job may have centered most around "promotion".

August 5, 2014 by Amy Peveto
The secret to being a better business

Digett’s weekly team lunch is a great opportunity for us to strengthen team bonds by talking about something other than work, as well as the best way we’ve found to keep everyone in the loop on all projects.

June 19, 2014 by Amy Peveto
Need a great web developer? Hire through Codeup.

Whether you’re a startup or well-established San Antonio business, finding developers can be difficult; it can take months — even a year or two — to find a skilled developer. But this year we found and hired a great candidate in less than two months. And we did it through Codeup.

May 14, 2014 by Amy Peveto
Are you following email opt-in rules?

If you’re like many of our clients, you’ve got a list of people to whom you are sending content (routinely or not). You may have been emailing this list for years, adding email addresses of prospects, customers, and referral sources. It’s great that you’re making use of one of the most effective marketing tactics, but it’s important you’re doing so according to the law.

May 13, 2014 by Mark Figart
What does the Tao Te Ching teach us about creativity?

If, as Joel Gascoigne writes from Javea, Spain in a recent post, “The key to startup productivity is managing energy, not time,” then a similar concept applies in marketing.

The idea that “in content marketing it’s not quantity...

April 9, 2014 by Gabrielle Kinderknecht
Clamshell or blister packaging can be reusable depending on the design

When creating packages we aim to sell the product, but did we think about how the package gets used after the product is opened? For manufacturers and designers this is something we consider when building a plastic package such as blister or clamshell. We have the opportunity to make sure the plastic we are using is recyclable and if possible reusable.

February 12, 2014 by Gabrielle Kinderknecht
Steps in building a portfolio.

In my last blog, I mentioned the steps in creating a personal identity. Branding yourself is an important step in building a portfolio. Your portfolio will be branded with your personal identity and help leave a memorable impression on the employer who you may be showing your portfolio to. Here are some subtle points that...

November 26, 2013 by Mark Figart
99.9 percent of the content on the internet sucks

You don't have to have listeners to flap your gums on the web. You are in fact, encouraged by a whole pack of gum-flapping marketers, authors, and publishers to join the noisy pack. You might even expect to be rewarded for your efforts. But it's a shame. Unless you have something meaningful to say, your work will likely go entirely unappreciated.

Think how productive our society might be if the...

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