Why Failing Matters
Failure terrifies me, especially when it means disappointing a client. These failures are brutal, and damaging to client relationships. But they are also absolutely critical to our success.
Failure terrifies me, especially when it means disappointing a client. These failures are brutal, and damaging to client relationships. But they are also absolutely critical to our success.
In the spirit of the month of February and Valentine's Day...
Can we be sappy?
Will you be our Valentine?
In classic marketing academia, the so-called "Four P's" comprising the "marketing mix" are product, price, place, and promotion. Since the dawn of the age of mass media, the marketer's job may have centered most around "promotion".
Digett’s weekly team lunch is a great opportunity for us to strengthen team bonds by talking about something other than work, as well as the best way we’ve found to keep everyone in the loop on all projects.
Whether you’re a startup or well-established San Antonio business, finding developers can be difficult; it can take months — even a year or two — to find a skilled developer. But this year we found and hired a great candidate in less than two months. And we did it through Codeup.
If you’re like many of our clients, you’ve got a list of people to whom you are sending content (routinely or not). You may have been emailing this list for years, adding email addresses of prospects, customers, and referral sources. It’s great that you’re making use of one of the most effective marketing tactics, but it’s important you’re doing so according to the law.
If, as Joel Gascoigne writes from Javea, Spain in a recent post, “The key to startup productivity is managing energy, not time,” then a similar concept applies in marketing.
The idea that “in content marketing it’s not quantity, but quality, that matters” is not a new one, and only mildly tangential to an arguably angry post I published recently on the Digett blog.
Since that rant, however, I’ve climbed down from my high horse and am now engaging in a more productive internal dialogue aimed at improving the quality of Digett’s work product.
When creating packages we aim to sell the product, but did we think about how the package gets used after the product is opened? For manufacturers and designers this is something we consider when building a plastic package such as blister or clamshell. We have the opportunity to make sure the plastic we are using is recyclable and if possible reusable.
In my last blog, I mentioned the steps in creating a personal identity. Branding yourself is an important step in building a portfolio. Your portfolio will be branded with your personal identity and help leave a memorable impression on the employer who you may be showing your portfolio to. Here are some subtle points that are often mentioned when building a portfolio but are not right or wrong.
You don't have to have listeners to flap your gums on the web. You are in fact, encouraged by a whole pack of gum-flapping marketers, authors, and publishers to join the noisy pack. You might even expect to be rewarded for your efforts. But it's a shame. Unless you have something meaningful to say, your work will likely go entirely unappreciated.
Think how productive our society might be if the segment of the population that focuses on spewing useless dribble onto the web would just shut up, take a moment to ponder where their passions lay or where they might actually add some value, and begin taking steps toward that end. It's no wonder that these marketers — so-called "content marketers", to be more specific — tarnish the industry's image.