Posts about SEM and SEO

February 22, 2012 by Art Williams

Review: Acquia Webinar on Profiting from Drupal-Powered Semantics

Back in June of last year when Google, Bing and Yahoo! introduced Schema.org I wrote about how it would be a game changer for the semantic web. The problem was that it was difficult at best to implement semantic vocabulary on a website, even in Drupal 7. But that has all changed now.

February 21, 2012 by Amy Peveto

How to Create a Google AdWords Image Ad

Pay-per-click (PPC) advertising is a great way to quickly drive more relevant traffic to your website. Text ads are most common, but image ads can help you tap into and attract more of your target audience. Here’s how to create image ads and make sure they perform their best.

January 16, 2012 by Amy Peveto

Beginner’s Guide to Advertising on Facebook

Companies and brands use Facebook to interact with customers and boost sales — and many attract new fans with ads. Here’s a guide to what Facebook ads are, how to create them, and why they should be part of your marketing strategy.

January 6, 2012 by JD Collier

Great content is wasted if there is no focus!

You have a message to share, a product to sell, a service to offer — but it may be all for nothing if your website doesn't have focus. When we design a website, we are always looking to focus our client's message so that the message can be heard over the "noise" of our culture.

December 5, 2011 by Amy Peveto

The PPC Metrics That Matter Most

I spend a lot of time analyzing and explaining Pay-per-click metrics like impressions, clicks, and cost. These are important factors, but you need to dig deeper when determining a campaign’s success. Here’s the four metrics that really matter in PPC.

November 28, 2011 by Amy Peveto

5 Common SEO Mistakes and How to Fix Them

Although SEO is built on a simple foundation, it’s easy to get bogged down in meta descriptions and keywords for individual pages and posts and forget to make sure that your website as a whole is optimized. Here’s five easy-to-make SEO mistakes and how to fix them.

October 26, 2011 by Art Williams

Proper use of HTML5 elements - Semantic Structure

When web developers moved from table-based to non-table-based layouts, the syntax change was relatively simple: use a <div> element instead of <table>, <tr>, or <td>. The hard part was learning how to use position, float, and clear in your css to make it all look right.

October 5, 2011 by Art Williams

The Ignored Truth About SEO

Search Engine Optimization is an industry clouded in mystery and intrigue; ask 100 SEO professionals about PageRank, Link Juice, Link Bait, Panda, or keyword frequency and you’ll likely get 100 different answers. Google and the other search engines closely guard their formulas for getting search rank, yet every SEO shop claims to know the secret formula to get your business on the first page of results.

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