SEM and SEO

Good SEO Isn't About Sleight of Hand

Posted by Zachary on October 01, 2009

"We'll make you number one on Google in 48 hours!!!" "Our techniques will drive 100X more traffic to your site!!"

We see the wild claims all the time. Chances are, they're bogus; if they're not, then the techniques are suspect. Legitimate search engine optimization practitioners refrain from making such wild claims, leaving them to those who are less reputable. Besides, you should never trust someone who wantonly uses multiple exclamation points.

READ MORE

Data that Describes Data

Posted by AMac on January 28, 2009

I recently attended a workshop series called UX Intensive, hosted by Adaptive Path. For four days, I and about 100 other web enthusiasts examined four key elements that contribute to a successful website design: Design Strategy, Design Research, Information Architecture, and Interaction Design. I've put together a list of four insights to better web design, one for each day of the week.

READ MORE

When Content is Mightier Than Placement

Posted by Zachary on December 15, 2008

I've always been a big fan of Berkeley Breathed's Bloom County, the comic strip that introduced Opus the Penguin and taught us that 12-year-olds could find humor in subtle political satire. One of my favorite quotes from the strip, uttered by Opus himself, was "You can lead a yak to water, but you can't teach an old dog how to make a silk purse out of a pig in a poke."

READ MORE

Driving Traffic vs. Attracting an Audience

Posted by Mark Figart on July 01, 2008

I spoke to a local service organization this morning about, among other things, some fundamentals of SEO. Architecture, content and link-building were the three highlights of this discussion. What I think I may have failed to communicate was the difference between driving traffic through search engine optimization and attracting an audience by offering compelling content.

READ MORE

Top 5 Avoidable SEO Mistakes

Posted by Mark Figart on April 01, 2008

Many Digett clients have heard me talk about improving a web page's position on a search engine results page, the practice commonly referred to as Search Engine Optimization (SEO). It doesn't take a genius to understand that the higher a page appears during a Google search, the more likely it is that a user will visit the page.

READ MORE
Subscribe to SEM and SEO