Social Media

Blogging and social media are part of the same strategy.

Social Media, Blogs, & the Value of ROI

Posted by Amy Peveto on April 09, 2013

Data released earlier this year shows that consumers trust and are heavily influenced by blogs — yet the bulk of brand spend goes to paid advertising, video, and social media. Digital spend is expected to increase this year, but will brands be spending that money wisely?

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Social media strategy

Doing Right, Despite Social Media Consequences

Posted by Amy Peveto on February 20, 2013

As much as we love social media and its power to connect businesses with their audiences, the truth is that it’s murky, complex, overwhelming, and occasionally used to the detriment of innocent parties. Smith and Wollensky, a high-end steakhouse in New York, learned this lesson the hard way early this year.

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Business Starts with LinkedIn

Posted by Jeff Lamboy on December 12, 2012

Being in business means sharing a little about yourself on a daily basis. You share information with colleagues, clients, and the public at large. You are in the engagement business; there is a public that you want to engage — think about how to target them through LinkedIn.

LinkedIn is a powerful social network for professionals, by professionals. With over 187 million users, there are segments for all businesses and groups that interact regularly. And that’s the key — interaction.

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Back to Basics: Your Social Media Followers are People

Posted by Valarie Geckler on November 28, 2012

You already know there’s power in social media. You’ve heard it sung from the rafters at luncheons and Chamber breakfasts. Long-ago you claimed accounts on the most popular platforms. You get it. That doesn’t mean it’s easy or simple to get right.

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Paid online reviews rising

Dig Your Own Grave with Paid Reviews

Posted by Amy Peveto on October 09, 2012

It’s an unfortunate truth that although many companies are starting to see the importance of social media, they’re not quite ready to take on the work it requires to do it correctly. Cutting corners is easy if you’ve got the funds, but using the web dishonestly is a recipe for disaster.

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Social media strategy

On Social Media Tactics and Strategy

Posted by Amy Peveto on September 25, 2012

Last week I ran across an article titled “Secrets to a Social Media Strategy.” It’s well-written and helpful, but unfortunately confuses strategy with tactics — and you need both to properly engage with an online community.

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A Shark Week social media case study

Shark Week Goes Social

Posted by Amy Peveto on August 14, 2012

As the Discovery Channel's 25th year of Shark Week begins, it’s interesting to see how the longest running program event on cable has kept up with the times, especially when it comes to technology and social media.

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