Mobile apps have taken the world by storm. In Apple’s App store alone there are more than a million, and according to some research we’re spending more of our time online using them than anything else. Despite what some say about the value of apps for businesses, though, I’m still not convinced it’s a good investment for everyone.
There are potholes forming between consumers and businesses. These gaps arise when the customer’s expectation of the service doesn’t quite match up with their actual experience of the service. However, we as service providers are not at a complete disadvantage; understanding the five "gaps" that can lead to unsuccessful delivery of service — and what factors affect them — will help prevent you from leaving your customers disappointed.
Digett’s weekly team lunch is a great opportunity for us to strengthen team bonds by talking about something other than work, as well as the best way we’ve found to keep everyone in the loop on all projects.
In 2006 Florida-based nonprofit Big Cat Rescue created a YouTube channel and uploaded their first video. Since then the staff has uploaded hundreds of videos dedicated to educating viewers about big cats. Here’s three lessons their videos can teach you about your video marketing strategy.
We’ve witnessed the powerful effects placebos can have in the medical world, but what about marketing? Believe it or not, the placebo effect can be found in marketing situations and, unfortunately, we can’t control how it affects our customers.
Recently I stumbled across what I thought was a case of plagiarism: one of our client’s blog articles was posted verbatim on someone else’s site. While we quickly discovered that our client knows the other party and gave permission to repost, it was not done properly and brought up some potential duplicate content and SEO concerns.
Since the beginning of time, marketing has been easily confused with “selling something.” Traditionally, marketing was unexpected and in your face. It was persuading anybody who wanted to listen — and more often those who didn’t want to listen — that the product was something worth buying.
The History Channel airs some of the best guilty pleasure shows — none more guilty than Swamp People. The plot is nothing fancy and remains almost unchanged from episode to episode, season to season, so how is it still so popular? It relies on my favorite thing: storytelling.
Google Analytics is a wonderful tool that offers a plethora of data and undoubtedly the most ubiquitous web analytics tool out there. With all of that data, it makes it incredibly easy to lose the signal through the noise — the less important metrics can easily overshadow your actionable insights. If you aren’t using custom segments or reports, you’re losing the signal.
As social media platforms continue merging with the marketing world, there has been a transformation in the way customers can interact with a company, both positively and negatively. These social media platforms provide businesses the ability to connect and communicate with their target audience, allowing the audience to learn about the company, and ask questions or provide feedback.
