If you’re like many of our clients, you’ve got a list of people to whom you are sending content (routinely or not). You may have been emailing this list for years, adding email addresses of prospects, customers, and referral sources. It’s great that you’re making use of one of the most effective marketing tactics, but it’s important you’re doing so according to the law.
Privacy, especially on the Internet, is something that’s prevalent in the minds of just about everyone. And when the finger isn’t being pointed towards certain government organizations, people are quick to get out their pitchforks and head for marketers and the organizations that “sell your data.”
As we fly through another year (is it really almost May already?!), the emergence of social media platforms continues its upward growth. We are seeing a shift in the need for businesses to implement some sort of social media marketing from a suggestion to a necessity.
As of February 2014, you might have noticed small “Unsubscribe” links appearing in the headers of some of the promotional emails you receive. This is an attempt by Google to fight spam, and it’s making some companies nervous. Fortunately there’s nothing to worry about — provided you’re following the rules.
Up until now, targeting your ads on Facebook to those who have visited your site had to be done through a third-party company, like AdRoll. Yes, remarketing — that’s what I’m talking about. As excited as I am that it’s finally available to advertisers, I can’t believe it’s taken this long. But it’s powerful and everything I could’ve hoped for.
Consumers are suckers for a great marketing campaign, and apparently so are cats — provided said campaign is covered in catnip. So when Bulk Cat Litter Warehouse needed to send out some direct mail, Rethink Canada created a flyer that caught people’s cats’ attention first.
“Visualize your data!” is a phrase I see smeared around everything that has to do with infographics. It’s time to wake up, folks. Making the font bigger, changing the color, and sprinkling in great looking graphics along with numbers and trend lines isn’t visualizing data.
As the Internet and business worlds continue integrating, many businesses are switching from outbound (or “interruption”) marketing to inbound marketing, which provides businesses with an effective way to organically attract customers and build lasting relationships.
When it comes to PPC advertising, the benefits almost always outweigh the challenges. Digital advertising is a relatively new medium that offers marketers a plethora of data to optimize that has never existed before. It’s also a world that is ever-changing, which makes it tough to stay ahead of the curve.
I have zero interest in following the plot of AMC’s The Walking Dead, but got more than a little obsessed with following their season four marketing. It’s Guerrilla marketing at its grossest and finest, and I can’t stop talking about it — which is, of course, the point.
