Businesses are no longer restricted by traditional marketing techniques. The world wide web has opened multiple possibilities in marketing, and video marketing is proving to be one of the most effective ones yet. Contrary to popular belief, video marketing is not just simply throwing a few videos on YouTube. It requires work. Thankfully, there are ways you can optimize your video marketing to ensure its full potential.
Recently I attended “Don’t be a 5-Second Site,” an AMA San Antonio-hosted meetup where presenter Brittany Tradup of Robot Creative spoke on the challenges of web writing. Tradup shared some great tips on writing for the web, and I want to add more context around the entire subject of website copywriting.
Consumer reviews have become an intricate part in the decision-making process for products and services. However, as the use of consumer reviews increases, the credibility of them comes into question. Don’t you ever wonder about those perfect 5-star ratings? Or the customer who seemed to just love her new blender? Some businesses have begun to write or pay for fake reviews, leaving consumers uncertain of who to trust.
I spent the second half of 2013 searching for and moving into a new apartment. I’m thrilled with my choice, but not with a lot of the websites with which I interacted during my search. Here’s a few of the worst issues I encountered, and some tips on doing better with your own website (no matter what business you’re in).
With its signature yellow border and glossy pages, National Geographic is a staple of every classroom and magazine basket in America, but its beginnings are humble. In order to make the magazine a success, its founders and writers had to get creative — and their tactics sound familiar…
If you aren’t already using scripts in your AdWords account, you’re missing out. The possibilities of what you can do with them are only limited by your creativity (and coding skills, obviously). Even for JavaScript rookies like myself, there are still easy scripts that can make your life easier.
As you consider your advertising strategy for next year, I suggest you do some research on hyperlocal advertising. It can be a great way to reach your San Antonio audience quickly, easily, and affordably. But what makes for a good hyperlocal ad?
Once in a job interview I was asked, “How should companies measure return on investment of social media?” It’s the query of the decade, and the answer varies depending on who you ask. But recently companies have been moving away from traditional measurements and toward things like brand awareness and customer relations.
I’m sure you’ve heard the phrase “A Diamond is Forever,” the famous tagline for diamond provider De Beers. The tagline and campaigns built around it revolutionized the jewelry industry — and bring up some important lessons for marketers.
Content marketing requires enormous effort, and the pressure to do everything and be everywhere can lead to a paralysis in which nothing gets done. But have no fear — you don’t have to do everything! All you have to do is these four things.
