Masked keywords will soon be 100% of all organic search referrals. If you’ve been reading the same blogs I have, you might be under the impression that Google is out to get more AdWords customers and SEO just became impossible. But in reality, you might find that the Internet just became a better place.
In my Senior Design class, we just finished a project on Guerilla Marketing. This is a type of advertisement that many companies are starting to use because the ideas can be so simple with little cost but very effective in gaining more consumers.
During my first month in the “real world” of marketing one of the first questions that came to mind after reading numerous rivalry-esque comparisons between Facebook’s Ads and Google AdWords was, “Why not use both in different ways?”
I’m a sucker for great marketing campaign tie-ins; it’s fun to see all the ingenious ways companies advertise, plus it’s a great way to get my own creative ideas flowing. The latest inspiration comes from Dish Network, who’s taken the campaign for its DVR system to ridiculous heights with TalkBoston.com.
I’ve seen several real-life examples lately of how businesses of all sizes are using social media in creative and inspiring ways to boost their brand. Here's the three I think are most exciting, and could be used by almost any business.
On a recent trip to Dallas I drove past one of those “Does advertising work? Just did!” billboards. As a marketer I hate them because they give people the idea that slapping an ad on a roadside billboard will mean marketing success. Everyone say it with me, please...
I saw an article recently sharing a great summary of some of the presentations from the 2013 Corporate Social Media Summit, where many major brands presented their media and marketing insights. The article lists many helpful stories from a number of brands, but the one that most resonated with me was from Dunkin’ Donuts.
I saw an article the other day that gives a great example of how a company took a negative review and turned it into positive publicity by exceeding expectations with their customer service.
While content marketers agree that content is critical to success, the debate around outsourcing its creation continues raging. Some say it’s laziness or a lack of commitment, while others argue that sometimes it’s the only way. So who’s right?
A longer commute to the new Digett offices means I spend much more time listening to the radio. I started listening to NPR a few months back, and recently it occurred to me that it’s the poster child for successful content marketing.
