Building your brand and preserving your reputation is crucial to you and your business. It takes hard work, but there are no shortcuts to success. Brand strategy is the cornerstone of who you are and what your company stands for. Components of your brand strategy are highly visible, highly recognizable, and can help your company speak to customers without saying a word.
Last week we shared insight into strategy versus tactics when it comes to social media. That post demonstrated how important it is to be prepared, and made me think of my childhood and an important elementary school lesson: STOP, DROP, and ROLL!
Last week I ran across an article titled “Secrets to a Social Media Strategy.” It’s well-written and helpful, but unfortunately confuses strategy with tactics — and you need both to properly engage with an online community.
Marketing is a moving target: “best practices” change frequently, tactics that worked yesterday don’t work today, and coordinating content marketing is a massive undertaking. But no matter your strategy, remember these four dos and don’ts.
As a sales and marketing professional, your job is to attract and retain customers using every tool available: television spots, direct mail, cold calling, etc. Buzz about blogging and social media is huge, but all you can think is, “I’m already marketing. Why do I need content marketing?”
As the Discovery Channel's 25th year of Shark Week begins, it’s interesting to see how the longest running program event on cable has kept up with the times, especially when it comes to technology and social media.
As you read more about digital marketing, one topic you’ll see mentioned often is mobile. Building a company website takes time, and many organizations don’t want to repeat the process with a mobile website. There is, however, an excellent reason to do so.
As a marketing professional, you know it is not always easy to explain or convince your CFO of the value of digital marketing. Their comfort level may be low, and it can be difficult to convince them that the return on investment will be in line with the upfront costs. If you find yourself in this position, there are five ways to help integrate your digital marketing efforts with your traditional offline efforts while demonstrating that the ROI is indeed worth the transition from traditional to a balanced approach.
While participating in social media requires a certain amount of derring-do, jumping in without a plan is akin to jousting in paper mache armor. Before you send your first tweet or pin that first image on Pinterest, you need to strategize.
Last week I outlined some thoughts pertaining to making sound investments in marketing infrastructure. I thought I might hone in on more “practice” and avoid so much theory for this post.
