When it comes to PPC advertising, the benefits almost always outweigh the challenges. Digital advertising is a relatively new medium that offers marketers a plethora of data to optimize that has never existed before. It’s also a world that is ever-changing, which makes it tough to stay ahead of the curve.
We have been using Pantheon for several months now and I am ready to declare it a strong winner for us. If you haven't experienced it, Pantheon is a hosting platform that is optimized for Drupal.
After using Facebook Ads regularly for the last five months, there’s a lot I’ve found to love. There’s also a few things that make me want to pull my hair out. Hair-pulling aside, the ubiquity of Facebook makes it an incredibly powerful advertising medium with enough targeting options to keep anyone busy with A/B testing.
Managing an effective blog is a long-term effort, and a challenge. It requires the patience of Job, the ability to plan flexibly, and more dedication on day 1,000 than on day one. If you’re ever going to get your team on board and build a successful blog, there are five things you must do.
I’m going out on a limb by saying we may be on the cusp of a revolution as it relates to how we build, deploy and manage websites. That’s a strong claim, but witness the new Reese’s candy of web technologies: Static files combined with the content management system.
We are a Drupal shop. I am a Drupal enthusiast. Drupal is my preferred solution. I love Drupal. Ok, I’ve gotten that out so everyone knows where I’m coming from … now I can tell you my little secret — I love WordPress too.
If you aren’t already using scripts in your AdWords account, you’re missing out. The possibilities of what you can do with them are only limited by your creativity (and coding skills, obviously). Even for JavaScript rookies like myself, there are still easy scripts that can make your life easier.
It used to be easy to tell if a blog comment or website submission was spam. Unfortunately, spammers keep getting trickier. Today the line between obvious spam and seemingly legitimate posts is a lot thinner. To keep your site spam-free, you need to know what to look for.
As a marketer, captchas are a necessary evil. Can’t live with ‘em: you want to avoid adding obstacles to conversion or a form submission. Can’t live without ‘em: too many spam submissions could knock your website offline or result in a deluge of unwanted email notifications and meaningless content on your site.
Regression testing is used to detect the introduction of new software bugs, or regressions, in existing areas of a system after changes have been made to them. These changes may include enhancements, patches and configuration changes.
