In 2006 Florida-based nonprofit Big Cat Rescue created a YouTube channel and uploaded their first video. Since then the staff has uploaded hundreds of videos dedicated to educating viewers about big cats. Here’s three lessons their videos can teach you about your video marketing strategy.
Businesses are no longer restricted by traditional marketing techniques. The world wide web has opened multiple possibilities in marketing, and video marketing is proving to be one of the most effective ones yet. Contrary to popular belief, video marketing is not just simply throwing a few videos on YouTube. It requires work. Thankfully, there are ways you can optimize your video marketing to ensure its full potential.
At this point I believe the question of whether or not video is valuable to businesses has been answered (spoilers: it is). Now companies must decide how that content should be created: in-house by existing employees, or outsourced to a professional.
After a recent insightful conversation with Stephen Mick of Proof Creative in Austin, I felt like I had to capture his advice in a post. I'm positioning it as advice to digital agencies, but anyone should be able to extract value from it. My apologies to Stephen in advance if I've misrepresented anything he intended to say.
Thank you again to everyone who joined us for the Writing Content for the Web webinar. If you want to see it again, or if you missed it the first time around, check out the slides and transcript available below. And let us know what you think in the comments!
We love using Drupal at Digett because it’s open source, flexible, and has a great community built around it. But as someone who came into web marketing with no knowledge of Drupal, I can understand our clients’ occasional frustration at not being able to immediately take charge of their website and make the updates and changes they want.