Posts about Video

February 19, 2014 by Jennifer Edwards
 Utilizing video marketing for your business

Businesses are no longer restricted by traditional marketing techniques. The world wide web has opened multiple possibilities in marketing, and video marketing is proving to be one of the most effective ones yet. Contrary to popular belief, video marketing is not just simply throwing a few videos on YouTube. It requires work. Thankfully, there are ways you can optimize your video marketing to ensure its full...

October 2, 2013 by Amy Peveto
Pros and cons of creating videos in-house or outsourcing it

At this point I believe the question of whether or not video is valuable to businesses has been answered (spoilers: it is). Now companies must decide how that content should be created: in-house by existing employees, or outsourced to a professional.

February 5, 2013 by Amy Peveto
Value of video scripting and storyboarding

I’ve spent the last couple months coordinating video series for several of our clients, and it’s been a roller coaster ride to say the least. But we’re rockin’ and rollin’ now, and it’s all thanks to scripts and storyboards.

October 17, 2012 by Amy Peveto
How to do video right

When done properly, video can be a powerful tool for your business; done wrong, or even “just okay,” it can turn customers off faster than a lightswitch. In the first of this two-part series we’ll show you how to make video work for, not against, you.

February 27, 2012 by Amy Peveto

Your website’s landing pages can be your first (and only) chance of making a good impression. This video covers the five elements your landing page needs to catch the visitor’s attention and convince him or her to convert.

January 24, 2012 by Mark Figart
Use video to tell a story

After a recent insightful conversation with Stephen Mick of Proof Creative in Austin, I felt like I had to capture his advice in a post. I'm positioning it as advice to digital agencies, but anyone should be able to extract value from it. My apologies to Stephen in advance if I've misrepresented anything he intended to say.

December 15, 2011 by Amy Peveto
Writing for the Web webinar recording and slides

Thank you again to everyone who joined us for the Writing Content for the Web webinar. If you want to see it again, or if you missed it the first time around, check out the slides and transcript available below. And let us know what you think in the comments!

September 14, 2011 by Amy Peveto
Social media webinar recordings

Thank you again to everyone who attended our 5 Social Media Mistakes You Can't Afford to Make webinar; your fantastic comments and questions made the webinar a great experience for everyone involved.

Don't worry if you missed the live webinar: the recording turned out great, and we hope that is can continue to be a good resource for you to use to make sure that you're keeping your...

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