Video marketing lessons from Big Cat Rescue

3 Video Marketing Lessons from 100 Big Cats

Posted by Amy Peveto on July 29, 2014

In 2006 Florida-based nonprofit Big Cat Rescue created a YouTube channel and uploaded their first video. Since then the staff has uploaded hundreds of videos dedicated to educating viewers about big cats. Here’s three lessons their videos can teach you about your video marketing strategy.

 Utilizing video marketing for your business

What Everybody Ought to Know About Video Marketing

Posted by Jennifer Edwards on February 19, 2014

Businesses are no longer restricted by traditional marketing techniques. The world wide web has opened multiple possibilities in marketing, and video marketing is proving to be one of the most effective ones yet. Contrary to popular belief, video marketing is not just simply throwing a few videos on YouTube. It requires work. Thankfully, there are ways you can optimize your video marketing to ensure its full potential.

Pros and cons of creating videos in-house or outsourcing it

Creating Video: In-House vs. Outsourcing

Posted by Amy Peveto on October 02, 2013

At this point I believe the question of whether or not video is valuable to businesses has been answered (spoilers: it is). Now companies must decide how that content should be created: in-house by existing employees, or outsourced to a professional.

Value of video scripting and storyboarding

Benefits of Video Scripting & Storyboarding

Posted by Amy Peveto on February 05, 2013

I’ve spent the last couple months coordinating video series for several of our clients, and it’s been a roller coaster ride to say the least. But we’re rockin’ and rollin’ now, and it’s all thanks to scripts and storyboards.

How to do video right

The Value of Video (Part I)

Posted by Amy Peveto on October 17, 2012

When done properly, video can be a powerful tool for your business; done wrong, or even “just okay,” it can turn customers off faster than a lightswitch. In the first of this two-part series we’ll show you how to make video work for, not against, you.


5 Steps to a Killer Landing Page [Video]

Posted by Amy Peveto on February 27, 2012

Your website’s landing pages can be your first (and only) chance of making a good impression. This video covers the five elements your landing page needs to catch the visitor’s attention and convince him or her to convert.

Use video to tell a story

Want advice about video? Tell a story.

Posted by Mark Figart on January 24, 2012

After a recent insightful conversation with Stephen Mick of Proof Creative in Austin, I felt like I had to capture his advice in a post. I'm positioning it as advice to digital agencies, but anyone should be able to extract value from it. My apologies to Stephen in advance if I've misrepresented anything he intended to say.

Social media webinar recordings

5 Social Media Mistakes [Webinar Recording]

Posted by Amy Peveto on September 14, 2011

Thank you again to everyone who attended our 5 Social Media Mistakes You Can't Afford to Make webinar; your fantastic comments and questions made the webinar a great experience for everyone involved.

Drupal video tutorials

Drupal Video Tutorials: Advanced Tactics

Posted by Amy Peveto on August 08, 2011

We love using Drupal at Digett because it’s open source, flexible, and has a great community built around it. But as someone who came into web marketing with no knowledge of Drupal, I can understand our clients’ occasional frustration at not being able to immediately take charge of their website and make the updates and changes they want.

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