Fresh Roasted

January 5, 2009

What Would Barney Do?

I recently attended a workshop series called UX Intensive, hosted by Adaptive Path.

December 15, 2008

Scope: A Little Goes a Long Way

I wasn't at work last week, I'm sure you all noticed. Instead I spent the week in Austin, attending a four-day workshop series called UX Intensive, hosted by Adaptive Path.

Throughout the week, I and about 100 other web enthusiasts examined four key elements that contribute to a successful website design: Design Strategy, Design Research, Interaction Design, and Information Architecture.

November 26, 2008

The Year of the Logo

"Brand yourself and toot your own horn," says the Donald Trump doll. The Donald makes a good point, as usual. Every business should have a strong brand that stands out among the competition.  

A good logo is the foundation of any brand. Any effort to brand or re-brand a business should start with a good logo—one that is unique, easy to identify, and representative of the company for which it stands.

October 30, 2008

The Art of Marketing Art

Tuesday we were surprised to see that our package had arrived early. Everyone gathered around to see it as I began cutting into the large cardboard box. The result was better than any of us could have imagined.

Let me start from the beginning, let me back up the truck. We had our offices renovated not too long ago with a new Digett sign, new light fixtures, and new paint throughout. Everything looked great, but the freshly painted walls were a little bland—they needed some help.

October 13, 2008

Taking the Perfect Product Shot

We're lucky to have a cooler-than-cool, ice-cold client like Marlowe Candle Company. Marlowe specializes in hand-poured, perfectly scented candles of great variety. Their scents range from Honeysuckle to Whiskey Sour and include holiday favorites like Fall Harvest, Marlowe Christmas, and Candy Corn.