LinkedIn is a great way to connect with colleagues and former business partners, but it also has the power to bring you more business — if you do it right. Here’s three ways to use LinkedIn to generate leads for your company.
A Linkedin company profile is the ideal one-stop location for prospects who want to learn about your company, products, and services; having this content up to date is the first step to making LinkedIn a source of leads for your business. Here’s how to create your LinkedIn company profile.
Like most businesses, we know you want to generate leads and keep your sales funnel full. Making sales through referrals, networking or even cold calling may be working for you, but did you know that your website can generate qualified leads, too?
Companies and brands use Facebook to interact with customers and boost sales — and many attract new fans with ads. Here’s a guide to what Facebook ads are, how to create them, and why they should be part of your marketing strategy.
Marketing Grader is the newest tool in HubSpot’s marketing arsenal; just enter your website URL and get a report containing dozens of tips on improving your marketing strategy. Much of what the tool recommends is what we recommend, especially regarding social media. Here are five tips for getting started.
One of the biggest tips discussed in our Writing for the Web webinar was the importance of re-writing content for the web. Uploading a PDF of your book or copy-pasting a press release is tempting; but web writing has different rules, and breaking them can be bad news for your website.
How much do you trust your customers? If you’re Sweden, apparently it’s a lot — it’s giving its citizens access to the @Sweden Twitter account. Each week as part of Curators of Sweden, a single citizen will be given exclusive access to the account, with carte blanche for posting. Is this a recipe for success, or disaster?
Thank you again to everyone who joined us for the Writing Content for the Web webinar. If you want to see it again, or if you missed it the first time around, check out the slides and transcript available below. And let us know what you think in the comments!
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