Amy Peveto's Blog

July 29, 2014 by Amy Peveto
Video marketing lessons from Big Cat Rescue

In 2006 Florida-based nonprofit Big Cat Rescue created a YouTube channel and uploaded their first video. Since then the staff has uploaded hundreds of videos dedicated to educating viewers about big cats. Here’s three lessons their videos can teach you about your video marketing strategy.

July 8, 2014 by Amy Peveto
Earn loyal customers by being human

Loyal customers are hard to come by and harder to keep. Dropping a disliked product or service for a better one is easier than ever, and the onus is on companies to make their customers’ experiences as consistently positive as possible. What’s the best way to do this? The answer may be simpler than you think.

July 2, 2014 by Amy Peveto
Avoid duplicate content issues by syndicating properly

Recently I stumbled across what I thought was a case of plagiarism: one of our client’s blog articles was posted verbatim on someone else’s site. While we quickly discovered that our client knows the other party and gave permission to repost, it was not done properly and brought up some potential duplicate content and SEO concerns.

June 24, 2014 by Amy Peveto
Storytelling: the secret to selling a boring idea

The History Channel airs some of the best guilty pleasure shows — none more guilty than Swamp People. The plot is nothing fancy and remains almost unchanged from episode to episode, season to season, so how is it still so popular? It relies on my favorite thing: storytelling.

June 19, 2014 by Amy Peveto
Need a great web developer? Hire through Codeup.

Whether you’re a startup or well-established San Antonio business, finding developers can be difficult; it can take months — even a year or two — to find a skilled developer. But this year we found and hired a great candidate in less than two months. And we did it through Codeup.

June 4, 2014 by Amy Peveto
What every intern should know about business communication

Congratulations, you’ve scored an internship! You’re probably getting excited about specific projects and tasks, but I want to take a step back together and talk about something that’s a big challenge for some young interns: business communication.

May 28, 2014 by Amy Peveto
Digett summer 2014 interns

Summer 2014 makes it one full year since we started our internship program, and in that time we’ve been privileged to work with talented students. We’ve got a record four great interns with us this summer, and we can’t wait to get them in here and working on projects!

May 14, 2014 by Amy Peveto
Are you following email opt-in rules?

If you’re like many of our clients, you’ve got a list of people to whom you are sending content (routinely or not). You may have been emailing this list for years, adding email addresses of prospects, customers, and referral sources. It’s great that you’re making use of one of the most effective marketing tactics, but it’s important you’re doing so according to the law.