Amy Peveto's Blog

April 7, 2015 by Amy Peveto
Marketing ideas from the WWE and WrestleMania

A few weeks ago I was snookered into watching WrestleMania, the WWE’s yearly wrestle-palooza. It’s ridiculous and clearly fake, but I couldn’t stop watching because it was packed with amazing stories. If only there was a way to bring this storytelling energy into the marketing world!

March 31, 2015 by Amy Peveto
A plan for recovering from failure

Failure terrifies me, especially when it means disappointing a client. These failures are brutal, and damaging to client relationships. But they are also absolutely critical to our success.

March 13, 2015 by Amy Peveto
Content marketing case study:

Content marketing is not easy. It’s not fast, either. But as Van Delden Wastewater Systems learned, it can be one of the most effective ways to increase your company’s online presence and lead generation — provided you begin with a solid strategy and a willingness to adapt it as you go.

December 23, 2014 by Amy Peveto
Writing tips for reaching your audience

I love writing, but it’s a tough gig. Relying on blogging “inspiration” is a terrible strategy, so you have to get used to knuckling down and just getting it done — and getting it done right.

November 5, 2014 by Amy Peveto
We’re accepting applications for spring 2015 digital marketing internships

The holiday season is almost here, which means it’s time to start our search for our spring 2015 Digital Marketing, Digital Design, and Web Development interns. We’ve got exciting projects in the works, and we would love to have an intern team tackle them with us!

October 21, 2014 by Amy Peveto
The importance of editing in content marketing

I think I’ve spent more time editing than I have with my husband. Such is the lot of a person who dedicates her career to stamping out crappy content. In the rush to produce the content “they” say we have to, I worry that we’re skimping on making sure that content is correct.

October 14, 2014 by Amy Peveto
 Why building a mobile app is probably a waste of time

Mobile apps have taken the world by storm. In Apple’s App store alone there are more than a million, and according to some research we’re spending more of our time online using them than anything else. Despite what some say about the value of apps for businesses, though, I’m still not convinced it’s a good investment for everyone.

October 8, 2014 by Amy Peveto
What to do when someone steals your photo or image

Recently a client discovered some of their photos on a competitor’s website. The situation prompted some great questions: Isn’t our entire website copyrighted? Isn’t stealing photos illegal? What can we do about this?