If you’ve put so much as a toe into the blogging/social media world, you’ve got an idea of the time and effort it takes to continually produce valuable, targeted content. It’s easy to get stuck on the details: headlines, posting frequency, moderation. But it’s important to take a step back...
MoxiePlay is the go-to website for women who love NFL football. Members are active on Facebook, but wanted an online hub where they could more easily talk teams, tailgating recipes, and maybe a little trash.
Recently I was lucky enough to talk to Clinton Kabler, COO and co-founder of Book Riot, a website dedicated to books and reading. I love his no-holds-barred thoughts on social media and community engagement, and I think you will too.
Last week I tweeted out a USA Today article with some statistics on why companies are quitting blogging in favor of social media. I’m glad to see companies embracing new technologies, but troubled by their reasons for abandoning blogging — and the possible ramifications of that abandonment.
Depending on your industry, you may at one time or another be asked to do some pro bono (“for the good”) work. These can be opportunities to help both the customer and yourself, but present unique challenges that need to be understood before diving in.
I’ve said before that content is the foundation of a successful marketing strategy. And I’ve harped written extensively about ways to create that content. If you’re unable to do your own writing, I recommend hiring someone to do it for you. There are two ways to go outside your...
Many CEOs are hesitant to use social media, citing fears of negative feedback, bad handling of crises, and lack of measurable and healthy return on investment. But as social media becomes ubiquitous and younger CEOs who grew up using it bring that expertise to their own businesses, knowing and leveraging social media’s value has become crucial.
How’s your LinkedIn profile looking these days? If you’re like most people, it’s a little sparse. But LinkedIn is becoming the place to make business connections, hire top talent, and brand your company as the best in your field. Here’s how to make sure your personal profile is working for, not against, you.
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