Amy Peveto's Blog

April 22, 2014 by Amy Peveto
Blogging every day does not make you successful

The pressure on businesses to blog as frequently as possible has reached a new high. There are scads of statistics showing the value of daily blogging, but I’m not sure the cost makes it worthwhile. A heavy focus on quantity can often lead to ignoring quality, which makes everyone suffer.

April 16, 2014 by Amy Peveto
Google adds unsubscribe links to email headers

As of February 2014, you might have noticed small “Unsubscribe” links appearing in the headers of some of the promotional emails you receive. This is an attempt by Google to fight spam, and it’s making some companies nervous. Fortunately there’s nothing to worry about — provided you’re following the rules.

April 2, 2014 by Amy Peveto
The big secret to getting hired for your dream internship

I’ve looked at hundreds of resumes and spoken with dozens of applicants for Digett’s internship program, and have learned a lot about the interview process from an employer’s perspective. Ready to hear the single biggest secret to landing your dream internship?

March 25, 2014 by Amy Peveto
Creativity and measuring ROI in marketing campaigns

Consumers are suckers for a great marketing campaign, and apparently so are cats — provided said campaign is covered in catnip. So when Bulk Cat Litter Warehouse needed to send out some direct mail, Rethink Canada created a flyer that caught people’s cats’ attention first.

March 4, 2014 by Amy Peveto
Guerilla marketing lessons from AMC and The Walking Dead

I have zero interest in following the plot of AMC’s The Walking Dead, but am getting more than a little obsessed with following their season four marketing. It’s Guerrilla marketing at its grossest and finest, and I can’t stop talking about it — which is, of course, the point.

February 18, 2014 by Amy Peveto
Good content starts with strategy

Recently I attended “Don’t be a 5-Second Site,” an AMA San Antonio-hosted meetup where presenter Brittany Tradup of Robot Creative spoke on the challenges of web writing. Tradup shared some great tips on writing for the web, and I want to add more context around the entire subject of website copywriting.

February 4, 2014 by Amy Peveto
Welcome Digett’s Spring 2014 interns!

Our internship program is in its third semester, and we’re happy to have a great group of ladies with us this spring. Their first day was in January, and we’ve already got them involved in numerous client projects.

January 28, 2014 by Amy Peveto
Blog manager’s guide to publishing articles

Managing an effective blog is a long-term effort, and a challenge. It requires the patience of Job, the ability to plan flexibly, and more dedication on day 1,000 than on day one. If you’re ever going to get your team on board and build a successful blog, there are five things you must do.