As you considering your advertising strategy for next year, I suggest you do some research on hyperlocal advertising. It can be a great way to reach your San Antonio audience quickly, easily, and affordably. But what makes for a good hyperlocal ad?
Once in a job interview I was asked, “How should companies measure return on investment of social media?” It’s the query of the decade, and the answer varies depending on who you ask. But recently companies have been moving away from traditional measurements and toward things like brand awareness and customer relations.
Although I’m frightened by the standard scary stuff as everyone else (haunted houses, demon possessions, small talk at networking events), as a marketer I’m also confronted daily by facts that make my hair stand on end.
Wes joined us in August as our Marketing Analyst intern, and has spent a good deal of the semester up to his eyeballs in Google AdWords and Analytics. But it paid off in October when he became a Google AdWords Qualified Individual!
I’m sure you’ve heard the phrase “A Diamond is Forever,” the famous tagline for diamond provider De Beers. The tagline and campaigns built around it revolutionized the jewelry industry — and bring up some important lessons for marketers.
Content marketing requires enormous effort, and the pressure to do everything and be everywhere can lead to a paralysis in which nothing gets done. But have no fear — you don’t have to do everything! All you have to do is these four things.
At this point I believe the question of whether or not video is valuable to businesses has been answered (spoilers: it is). Now companies must decide how that content should be created: in-house by existing employees, or outsourced to a professional.
We’ve got four great students in our internship program this fall, and can’t wait to dive into projects with them. They've all got different backgrounds and passions, and having their energy, skills, and creativity in the office is going to be awesome.