Amy Peveto's Blog

May 22, 2013 by Amy Peveto

Practice: The Only Effective Antidote to Sucking

Digital marketing agencies must learn new ways to produce value for clients.

Q: Why do most agencies suck at digital marketing?

A: Because it’s freakin’ hard.

I don’t mean the kind of hard that means we have to learn some new skills, while we certainly do. I don’t mean the kind of hard that means you have to suffer some unsightly bruises along the journey, though we certainly must.

May 14, 2013 by Amy Peveto

Outsourcing: The Lazy Marketer’s Secret to Success?

Should you outsource your company’s content creation?

While content marketers agree that content is critical to success, the debate around outsourcing its creation continues raging. Some say it’s laziness or a lack of commitment, while others argue that sometimes it’s the only way. So who’s right?

May 8, 2013 by Amy Peveto

NPR & Content Marketing Genius

A longer commute to the new Digett offices means I spend much more time listening to the radio. I started listening to NPR a few months back, and recently it occurred to me that it’s the poster child for successful content marketing.

April 30, 2013 by Amy Peveto

3 Marketing Tactics Worth Keeping

3 content marketing tactics that will always be worthwhile.

I was recently talking to a friend who finds what I do complicated. It’s true that content marketing has lots of moving parts, and that trends come and go faster than most people can learn about them, but I shared with him three tactics that will always be worthwhile.

April 23, 2013 by Amy Peveto

3 Marketing Tactics it’s Time to Ditch

Outdated and unhelpful marketing tactics to drop.

As I’m sure you’ve noticed, the world of marketing rarely stands still. The “Mad Men” days are long since gone, and now is not the time to get stuck in tarpits. Here’s three tactics that are swiftly going the way of the dodo.

April 9, 2013 by Amy Peveto

Social Media, Blogs, & the Value of ROI

Blogging and social media are part of the same strategy.

Data released earlier this year shows that consumers trust and are heavily influenced by blogs — yet the bulk of brand spend goes to paid advertising, video, and social media. Digital spend is expected to increase this year, but will brands be spending that money wisely?

March 26, 2013 by Amy Peveto

Food, Photos, & Going the Extra Marketing Mile

Going the extra mile to surprise and delight customers doesn’t have to be diffic

Social media has forever changed the way we interact with businesses. Fortunately many companies are embracing these changes and giving customers great experiences.

March 19, 2013 by Amy Peveto

Laptops, Marketing, & Overcoming Fear

Companies can’t be afraid of new technology and innovations

Marketers and business owners deal often with fear and the unknown. Content marketing is a brave new world for many, and often the hardest part is getting started. He or she who hesitates too long, especially these days, is hampering business growth.

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