Amy Peveto's Blog

August 26, 2014 by Amy Peveto
Stop looking for blogging inspiration

Consistently creating excellent content for your business is daunting no matter your skill level; this task falls on the shoulders of non-writers more often than not, and recently I’ve noticed an uptick in articles claiming to provide ideas for “inspiration.”

August 5, 2014 by Amy Peveto
The secret to being a better business

Digett’s weekly team lunch is a great opportunity for us to strengthen team bonds by talking about something other than work, as well as the best way we’ve found to keep everyone in the loop on all projects.

July 29, 2014 by Amy Peveto
Video marketing lessons from Big Cat Rescue

In 2006 Florida-based nonprofit Big Cat Rescue created a YouTube channel and uploaded their first video. Since then the staff has uploaded hundreds of videos dedicated to educating viewers about big cats. Here’s three lessons their videos can teach you about your video marketing strategy.

July 8, 2014 by Amy Peveto
Earn loyal customers by being human

Loyal customers are hard to come by and harder to keep. Dropping a disliked product or service for a better one is easier than ever, and the onus is on companies to make their customers’ experiences as consistently positive as possible. What’s the best way to do this? The answer may be simpler than you think.

July 2, 2014 by Amy Peveto
Avoid duplicate content issues by syndicating properly

Recently I stumbled across what I thought was a case of plagiarism: one of our client’s blog articles was posted verbatim on someone else’s site. While we quickly discovered that our client knows the other party and gave permission to repost, it was not done properly and brought up some potential duplicate content and SEO concerns.

June 24, 2014 by Amy Peveto
Storytelling: the secret to selling a boring idea

The History Channel airs some of the best guilty pleasure shows — none more guilty than Swamp People. The plot is nothing fancy and remains almost unchanged from episode to episode, season to season, so how is it still so popular? It relies on my favorite thing: storytelling.

June 19, 2014 by Amy Peveto
Need a great web developer? Hire through Codeup.

Whether you’re a startup or well-established San Antonio business, finding developers can be difficult; it can take months — even a year or two — to find a skilled developer. But this year we found and hired a great candidate in less than two months. And we did it through Codeup.

June 4, 2014 by Amy Peveto
What every intern should know about business communication

Congratulations, you’ve scored an internship! You’re probably getting excited about specific projects and tasks, but I want to take a step back together and talk about something that’s a big challenge for some young interns: business communication.