Amy Peveto's Blog

July 24, 2012 by Amy Peveto
Planning your social media strategy

While participating in social media requires a certain amount of derring-do, jumping in without a plan is akin to jousting in paper mache armor. Before you send your first tweet or pin that first image on Pinterest, you need to strategize.

July 23, 2012 by Amy Peveto
Digett is hiring a content marketing manager

Digett is a web development and inbound marketing firm located in San Antonio, Texas. We're a tight-knit group looking to grow, and we're bringing in top inbound content marketing talent to join our dynamic team. 

We're interviewing people who have:

July 16, 2012 by Amy Peveto
Use content marketing to stand out from the competition

Last year 43% of consumers reported doing online research before making a purchase. At the same time, products and services like DVR, Netflix, and ad-free mobile applications have made it easier to avoid traditional “push” advertising. If you intend to succeed in this new world,...

June 25, 2012 by Amy Peveto
Digett partnership announced

Today Digett is excited to announce our new partnership with Blackwater Marketing Solutions, LLC, a San Antonio-based branding and marketing strategy consultation company. Together we will provide our clients with even more and stronger digital marketing capabilities, including marketing strategies, creation and management of powerful online platforms, and lead generation programs.

May 29, 2012 by Amy Peveto
Which is more important: great content or an easy-to-use website?

No matter your business, the goal is the same: your customer has a problem, and you need to convince them that your solution is the best. Hence many marketers’ advocacy of creating helpful content that draws your prospects to your solution. But when it comes to content creation and actual conversions, are you robbing Peter to pay Paul?

May 21, 2012 by Amy Peveto
Should social media posting be ground for firing?

Earlier this year CFO Gene Morphis was fired for posting comments about board meetings, earnings calls, and other company-related activities on his public Twitter and Facebook accounts. The line between business and personal has blurred, sometimes with negative consequences.

May 14, 2012 by Amy Peveto
Why content strategy matters

If you’ve put so much as a toe into the blogging/social media world, you’ve got an idea of the time and effort it takes to continually produce valuable, targeted content. It’s easy to get stuck on the details: headlines, posting frequency, moderation. But it’s important to take a step back...

May 7, 2012 by Amy Peveto
MoxiePlay website launch

MoxiePlay is the go-to website for women who love NFL football. Members are active on Facebook, but wanted an online hub where they could more easily talk teams, tailgating recipes, and maybe a little trash.