Amy Peveto's Blog

January 20, 2012 by Amy Peveto

How to Create & Promote a Whitepaper [Free Download]

Like most businesses, we know you want to generate leads and keep your sales funnel full. Making sales through referrals, networking or even cold calling may be working for you, but did you know that your website can generate qualified leads, too?

January 16, 2012 by Amy Peveto

Beginner’s Guide to Advertising on Facebook

Companies and brands use Facebook to interact with customers and boost sales — and many attract new fans with ads. Here’s a guide to what Facebook ads are, how to create them, and why they should be part of your marketing strategy.

January 9, 2012 by Amy Peveto

Social Media Strategy 101

Marketing Grader is the newest tool in HubSpot’s marketing arsenal; just enter your website URL and get a report containing dozens of tips on improving your marketing strategy. Much of what the tool recommends is what we recommend, especially regarding social media. Here are five tips for getting started.

January 2, 2012 by Amy Peveto

Web Writing: Re-Write, Don’t Re-Purpose

Re-write, don’t re-purpose, your content

One of the biggest tips discussed in our Writing for the Web webinar was the importance of re-writing content for the web. Uploading a PDF of your book or copy-pasting a press release is tempting; but web writing has different rules, and breaking them can be bad news for your website.

December 19, 2011 by Amy Peveto

PR Suicide? Sweden Hands Its Twitter Account Over to Citizens

Sweden gives its Twitter account to citizens

How much do you trust your customers? If you’re Sweden, apparently it’s a lot — it’s giving its citizens access to the @Sweden Twitter account. Each week as part of Curators of Sweden, a single citizen will be given exclusive access to the account, with carte blanche for posting. Is this a recipe for success, or disaster?

December 15, 2011 by Amy Peveto

“Is Anybody Reading This?” Writing Content for the Web [Webinar Recording]

Writing for the Web webinar recording and slides

Thank you again to everyone who joined us for the Writing Content for the Web webinar. If you want to see it again, or if you missed it the first time around, check out the slides and transcript available below. And let us know what you think in the comments!

December 12, 2011 by Amy Peveto

11 Marketing Myths of 2011

As the year draws to a close, it’s time to take a look at the marketing myths that have reigned supreme—and annoyed me to no end—since January. This is by no means an exhaustive tally, so feel free to leave any of your additions to this list in the comments!

December 5, 2011 by Amy Peveto

The PPC Metrics That Matter Most

I spend a lot of time analyzing and explaining Pay-per-click metrics like impressions, clicks, and cost. These are important factors, but you need to dig deeper when determining a campaign’s success. Here’s the four metrics that really matter in PPC.

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