Amy Peveto's Blog

December 18, 2012 by Amy Peveto
Marketing strategy

We often receive emails from clients who want to send a newsletter to their list, post an interesting article on their website, or otherwise engage with their audience. This enthusiasm is critical to success with content marketing, but we have to remember that every action must connect back to a solid strategy.

November 27, 2012 by Amy Peveto
Use buyer personas to target advertising and marketing

As consumers become better at ignoring and filtering out advertising, companies have to come up with better ways to get their message to their audience. However, some recent findings from Adobe indicate that advertising and marketing aren’t at the top of anyone’s list of favorites.

November 20, 2012 by Amy Peveto
Should you outsource your company’s marketing?

Content marketing requires frequent content creation, monitoring of social networks, and routine analysis and adjustment. This amount of work can be a deterrent, but as businesses come to see the benefits of content marketing it becomes more difficult to justify not jumping in — especially when it’s so easy to...

November 6, 2012 by Amy Peveto
Developing buyer personas and marketing strategy

It is a truth universally acknowledged that a company that wishes to be successful online needs to have visitors coming to their website. But it’s more than that; driving the right visitors to your site means the difference between doing business and going bust.

October 23, 2012 by Amy Peveto
Yelp punishes companies for paid reviews

With paid reviews on the rise, it was only a matter of time until investigations began. Earlier this month Yelp conducted a sting operation, and the result is nothing but bad news for eight businesses.

October 17, 2012 by Amy Peveto
How to do video right

When done properly, video can be a powerful tool for your business; done wrong, or even “just okay,” it can turn customers off faster than a lightswitch. In the first of this two-part series we’ll show you how to make video work for, not against, you.

October 9, 2012 by Amy Peveto
Paid online reviews rising

It’s an unfortunate truth that although many companies are starting to see the importance of social media, they’re not quite ready to take on the work it requires to do it correctly. Cutting corners is easy if you’ve got the funds, but using the web dishonestly is a recipe for disaster.

September 26, 2012 by Amy Peveto
New site launch: Sonora Trophy Hunts

Hunting is a statewide pastime in Texas, and there are plenty of hunting ranches from which to choose. Sonora Trophy Hunts wanted a website that showcased their game, amenities, and expertise in creating personalized one-on-one guided hunts for their guests.