Amy Peveto's Blog

February 26, 2013 by Amy Peveto
Secrets to working with a marketing agency

Establishing a strong online presence is a challenging process, one that many businesses lack the resources to do without help. Whether you need a new website or content marketing services, there are steps you can take to ensure a successful engagement with a digital marketing agency.

February 20, 2013 by Amy Peveto
Social media strategy

As much as we love social media and its power to connect businesses with their audiences, the truth is that it’s murky, complex, overwhelming, and occasionally used to the detriment of innocent parties. Smith and Wollensky, a high-end steakhouse in New York, learned this lesson the hard way early this year.

February 5, 2013 by Amy Peveto
Value of video scripting and storyboarding

I’ve spent the last couple months coordinating video series for several of our clients, and it’s been a roller coaster ride to say the least. But we’re rockin’ and rollin’ now, and it’s all thanks to scripts and storyboards.

January 29, 2013 by Amy Peveto
Increase wallet share by building customer relationships

It’s no secret that loyal customers are key to a business’ success. The term “wallet share” has been around for decades, but I think some updating for the 21st century is in order. It’s time to take wallet share to the next level.

January 8, 2013 by Amy Peveto
In the 21st century, give consumers what they want — true utility.

My aunt is a gardener, so when I drew her name out of the “Secret Santa” hat for Christmas 2012 I thought getting her some seeds would be perfect. The search quickly became an Epic Christmas Quest, and reminded me that many businesses still don’t know how to use the web to do more and better business.

December 18, 2012 by Amy Peveto
Marketing strategy

We often receive emails from clients who want to send a newsletter to their list, post an interesting article on their website, or otherwise engage with their audience. This enthusiasm is critical to success with content marketing, but we have to remember that every action must connect back to a solid strategy.

November 27, 2012 by Amy Peveto
Use buyer personas to target advertising and marketing

As consumers become better at ignoring and filtering out advertising, companies have to come up with better ways to get their message to their audience. However, some recent findings from Adobe indicate that advertising and marketing aren’t at the top of anyone’s list of favorites.

November 20, 2012 by Amy Peveto
Should you outsource your company’s marketing?

Content marketing requires frequent content creation, monitoring of social networks, and routine analysis and adjustment. This amount of work can be a deterrent, but as businesses come to see the benefits of content marketing it becomes more difficult to justify not jumping in — especially when it’s so easy to...