Amy Peveto's Blog

September 25, 2012 by Amy Peveto
Social media strategy

Last week I ran across an article titled “Secrets to a Social Media Strategy.” It’s well-written and helpful, but unfortunately confuses strategy with tactics — and you need both to properly engage with an online community.

September 24, 2012 by Amy Peveto
The Digett office is moving

We’ve been talking about it for months, but the stars have finally aligned and the Digett team is making the jump to San Antonio.

While the Falls Court office will be in the excellent hands of a new tenant, our new team space has yet to be built out. So for the next few months we’ll be elbow-to-elbow in our temporary space at the Colonnade near the 410 Loop.

September 18, 2012 by Amy Peveto
Marketing lessons and best practices

Marketing is a moving target: “best practices” change frequently, tactics that worked yesterday don’t work today, and coordinating content marketing is a massive undertaking. But no matter your strategy, remember these four dos and don’ts.

September 11, 2012 by Amy Peveto
SEO is less about keywords and more about compelling content

Potential clients often come to us requesting we “do SEO” for them. Search engine optimization is important to doing well online, but the process has changed radically in recent years. Search engines are focusing on content, and so should you.

September 4, 2012 by Amy Peveto
Secret to marketing success: empathy

No matter your business, connecting with your customers is critical. This doesn’t mean selling or upselling to everyone you meet; instead it requires mutual perspective, willingness to listen, and empathy.

August 27, 2012 by Amy Peveto
Storytelling lessons from Pixar that apply to content marketing

From its humble roots in 1979 to the filmmaking giant it is today, Pixar has always depended on excellent storytelling to attract and retain an audience. Many of the mantras they’ve shared over the years also happen to make great content marketing advice.

August 14, 2012 by Amy Peveto
A Shark Week social media case study

As the Discovery Channel's 25th year of Shark Week begins, it’s interesting to see how the longest running program event on cable has kept up with the times, especially when it comes to technology and social media.

August 7, 2012 by Amy Peveto
Storytelling in marketing

If there’s one thing we as humans can’t deny, it’s the power of storytelling. It excites us, unites us, and gives us something to share with others. Whether what we share is positive or negative depends on what stories we hear, see, or read.