Amy Peveto's Blog

January 29, 2013 by Amy Peveto
Increase wallet share by building customer relationships

It’s no secret that loyal customers are key to a business’ success. The term “wallet share” has been around for decades, but I think some updating for the 21st century is in order. It’s time to take wallet share to the next level.

January 8, 2013 by Amy Peveto
In the 21st century, give consumers what they want — true utility.

My aunt is a gardener, so when I drew her name out of the “Secret Santa” hat for Christmas 2012 I thought getting her some seeds would be perfect. The search quickly became an Epic Christmas Quest, and reminded me that many businesses still don’t know how to use the web to do more and better business.

December 18, 2012 by Amy Peveto
Marketing strategy

We often receive emails from clients who want to send a newsletter to their list, post an interesting article on their website, or otherwise engage with their audience. This enthusiasm is critical to success with content marketing, but we have to remember that every action must connect back to a solid strategy.

November 27, 2012 by Amy Peveto
Use buyer personas to target advertising and marketing

As consumers become better at ignoring and filtering out advertising, companies have to come up with better ways to get their message to their audience. However, some recent findings from Adobe indicate that advertising and marketing aren’t at the top of anyone’s list of favorites.

November 20, 2012 by Amy Peveto
Should you outsource your company’s marketing?

Content marketing requires frequent content creation, monitoring of social networks, and routine analysis and adjustment. This amount of work can be a deterrent, but as businesses come to see the benefits of content marketing it becomes more difficult to justify not jumping in — especially when it’s so easy to...

November 6, 2012 by Amy Peveto
Developing buyer personas and marketing strategy

It is a truth universally acknowledged that a company that wishes to be successful online needs to have visitors coming to their website. But it’s more than that; driving the right visitors to your site means the difference between doing business and going bust.

October 23, 2012 by Amy Peveto
Yelp punishes companies for paid reviews

With paid reviews on the rise, it was only a matter of time until investigations began. Earlier this month Yelp conducted a sting operation, and the result is nothing but bad news for eight businesses.

October 17, 2012 by Amy Peveto
How to do video right

When done properly, video can be a powerful tool for your business; done wrong, or even “just okay,” it can turn customers off faster than a lightswitch. In the first of this two-part series we’ll show you how to make video work for, not against, you.