Amy Peveto's Blog

November 20, 2012 by Amy Peveto
Should you outsource your company’s marketing?

Content marketing requires frequent content creation, monitoring of social networks, and routine analysis and adjustment. This amount of work can be a deterrent, but as businesses come to see the benefits of content marketing it becomes more difficult to justify not jumping in — especially when it’s so easy to...

November 6, 2012 by Amy Peveto
Developing buyer personas and marketing strategy

It is a truth universally acknowledged that a company that wishes to be successful online needs to have visitors coming to their website. But it’s more than that; driving the right visitors to your site means the difference between doing business and going bust.

October 23, 2012 by Amy Peveto
Yelp punishes companies for paid reviews

With paid reviews on the rise, it was only a matter of time until investigations began. Earlier this month Yelp conducted a sting operation, and the result is nothing but bad news for eight businesses.

October 17, 2012 by Amy Peveto
How to do video right

When done properly, video can be a powerful tool for your business; done wrong, or even “just okay,” it can turn customers off faster than a lightswitch. In the first of this two-part series we’ll show you how to make video work for, not against, you.

October 9, 2012 by Amy Peveto
Paid online reviews rising

It’s an unfortunate truth that although many companies are starting to see the importance of social media, they’re not quite ready to take on the work it requires to do it correctly. Cutting corners is easy if you’ve got the funds, but using the web dishonestly is a recipe for disaster.

September 26, 2012 by Amy Peveto
New site launch: Sonora Trophy Hunts

Hunting is a statewide pastime in Texas, and there are plenty of hunting ranches from which to choose. Sonora Trophy Hunts wanted a website that showcased their game, amenities, and expertise in creating personalized one-on-one guided hunts for their guests.

September 25, 2012 by Amy Peveto
Social media strategy

Last week I ran across an article titled “Secrets to a Social Media Strategy.” It’s well-written and helpful, but unfortunately confuses strategy with tactics — and you need both to properly engage with an online community.

September 24, 2012 by Amy Peveto
The Digett office is moving

We’ve been talking about it for months, but the stars have finally aligned and the Digett team is making the jump to San Antonio.

While the Falls Court office will be in the excellent hands of a new tenant, our new team space has yet to be built out. So for the next few months we’ll be elbow-to-elbow in our temporary space at the Colonnade near the 410 Loop.