Art Williams's Blog

August 3, 2011 by Art Williams
Customer Referrals the Ultimate Lead Generation

All marketers know that a referral from a customer is the best kind of lead. Most of us will even admit it when pressed. But the strange thing is that few digital marketers talk about it very much. We'd rather talk about getting a higher search engine rank, or getting more likes on Facebook. And the traditional marketers usually aren't much better. They want to talk about billboards, press releases, and...

July 21, 2011 by Art Williams
Google Adwords Remarketing

Google has added another layer of complexity innovation to Adwords with a service called Remarketing, which allows you to automatically follow up with those who have previously visited your site.

July 13, 2011 by Art Williams
Guest Blogger

Guest blogging is one of the few remaining surefire ways to generate high quality inbound links to your site. Generating these inbound links will increase your content authority and ultimately lead to higher search engine rankings. The process of becoming a guest blogger on someone else’s site will take patience and determination.

July 7, 2011 by Art Williams
Convert Facebook Visitors to Likes

A lot of businesses and organizations have taken the first step and created a Facebook Page. The next step is usually to invite all of your friends to “Like” the page. This usually results in all of 15 “Likes” total. Next you implement a plan to drive a ton of traffic to your Page and it seems to be working, but only a tiny percentage care enough to click that little “Like”...

June 29, 2011 by Art Williams
Drupal HTML5

With the emergence of the semantic web and the proliferation of mobile browsing devices, HTML5 is all the rage in front-end web development. We can better explain to search engines the context surrounding a piece of content by using HTML5. Along with CSS3, HTML5 allows us to make active exciting website designs without the overhead and compatibility issues of Adobe Flash — especially on mobile devices. In...

June 15, 2011 by Art Williams
Advantages of Drupal CMS

A couple of years ago Mark wrote about Drupal 6 Selling Points on the Digett blog. Since Drupal 7 is now mature enough to build sites upon, it seemed like a good time to look again at the reasons why someone would want to use Drupal to build a website.

June 8, 2011 by Art Williams
How will schema.org impact your website’s SEO?

The big 3 search engines announced a new initiative on June 2, 2011 to support a common vocabulary for structured data on web pages. Schema.org is the site where the semantic web vocabulary is documented by Google,...

June 3, 2011 by Art Williams
Inbound Marketing with Hyperlocal Content

While talking to business owners and marketers lately, I have noticed the term “hyperlocal” coming up with greater frequency. Hyperlocal content is content which has a myopic focus on a specific locale, typically smaller than a metropolitan area; in San Antonio, a hyperlocal piece might focus on Alamo Heights, a small affluent municipality located completely within San Antonio city...