Mark's Blog

January 24, 2012 by Mark

Want advice about video? Tell a story.

After a recent insightful conversation with Stephen Mick of Proof Creative in Austin, I felt like I had to capture his advice in a post. I'm positioning it as advice to digital agencies, but anyone should be able to extract value from it. My apologies to Stephen in advance if I've misrepresented anything he intended to say.

September 27, 2011 by Mark

3 Ways to Communicate Your Corporate Culture

In a meeting today with a new client, a conversation arose regarding their strong and positive feelings for their corporate culture, how important they thought it was, and that the challenge now was how to communicate that culture to their audience (which I'll just suppose for the sake of this post is two-fold: prospective clients and prospective job candidates).

August 31, 2011 by Mark

San Antonio Internet Marketing Education at its Finest

San Antonio business owners and marketing execs got a good dose of Internet marketing education Tuesday, thanks to the North San Antonio Chamber’s How2 Series event entitled “How to Market Your Business” at the Hilton San Antonio Airport.

I want to extend my personal thanks to all who attended, and especially to those who approached me after my...

August 22, 2011 by Mark

Lead Generation Fundamentals on How-To Agenda

A week from tomorrow I and a couple other marketing professionals will be talking to San Antonio business owners and marketers at an event hosted by the North San Antonio Chamber as part of their Business How-To Series. I’m excited about this event because opportunities to proselytize for the cause of inbound marketing to a crowd with so much to gain are few and far between. To help convince the skeptics, I...

July 21, 2011 by Mark

The Five Characteristics of Compelling Content

Content marketers know that compelling content sells. It sells airplanes, professional services, mops, houses, and bank accounts. Show me great content deployed and promoted skillfully and I'll show you an organization that's mastered the art of lead generation.

March 15, 2011 by Mark

SEO Keyword Research: Part 1 - Why Should I?

Performing keyword research for your San Antonio website is likely one of the most important strategic activities you can undertake for growing your business or increasing market share. Too often the reasons are overlooked, so let’s consider the big ones:

March 8, 2011 by Mark

Hubspot gets major funding from Google and Salesforce

Okay, so if you don't want to listen to Digett tell you how awesome Hubspot is, then maybe hearing Google and Salesforce.com sing their praises will get your attention. Today...

March 1, 2011 by Mark

What You Need from a San Antonio Web Design Shop

I’ll give you 5 guesses at what companies need most from San Antonio web design shops. Here’s a clue: It ain’t web design.

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