Valarie Geckler's Blog

August 27, 2014 by Valarie Geckler

Texas Ranches for Sale, a brokerage firm, markets and locates quality ranches throughout South Texas, the Texas Hill Country and beyond. The new website for Texas Ranches for Sale provides a mobile-friendly, streamlined experience aimed at increasing conversions.

May 19, 2014 by Valarie Geckler
How to make recurring meetings more productive

What is the secret sauce that makes a good meeting? Generally speaking, I try to make sure every meeting I lead has these three components:

January 15, 2014 by Valarie Geckler
Market how your audience wants, not how you want

The wedding industry banks billions every year and the marketing machine behind it is impressive and the envy of any good marketer. But I’m in the group of nine million American couples planning to get married in the next 12 months. And I hate wedding marketing.

October 15, 2013 by Valarie Geckler
Stay vigilant and watch for suspicious content

It used to be easy to tell if a blog comment or website submission was spam. Unfortunately, spammers keep getting trickier. Today the line between obvious spam and seemingly legitimate posts is a lot thinner. To keep your site spam-free, you need to know what to look for.

September 4, 2013 by Valarie Geckler
Example of a Captcha

As a marketer, captchas are a necessary evil. Can’t live with ‘em: you want to avoid adding obstacles to conversion or a form submission. Can’t live without ‘em: too many spam submissions could knock your website offline or result in a deluge of unwanted email notifications and meaningless content on your site.

June 20, 2013 by Valarie Geckler
Advice for marketers about stock photography

Stock photography can be an incredibly useful and cost-effective resource in any marketer’s toolbox, but you must know these three things before you start relying on it.

June 3, 2013 by Valarie Geckler
Liquid Frameworks redesign responsive website

Our client Liquid Frameworks came to Digett looking to refresh the look and feel of their website. We redesigned their site to better reflect who they are and to make the right information easily accessible to the right visitor personas.

April 4, 2013 by Valarie Geckler
New Digett website

Digett is very excited about the launch of There are endless online resources for major life changes like buying a house, getting married or having a baby. Everplans' founders created this site to fill the void in resources available to help people with the tough topic of death and...