Valarie Geckler's Blog

May 10, 2012 by Valarie Geckler

Beyond "clean & user-friendly": websites with a better purpose

When we talk to a client about their initial desires for a new website, 99% of the time the first comment is some variation of: I want a “clean” and “user-friendly” site.

On behalf of the web design industry, let me apologize for every ugly, tough-to-use website you’ve ever had the displeasure of navigating. I’ve seen them too, those websites of nightmares, and frankly,...

March 16, 2012 by Valarie Geckler

New site launch: Padgett-Stratemann

Padgett-Stratemann (PS&Co) is a CPA and business advisory firm in San Antonio and Austin. Over time, their marketing needs evolved and their existing website no longer fulfilled its role. The past several months, we’ve partnered closely with PS&Co to bring their just-launched new site to life.

January 19, 2012 by Valarie Geckler

Checklist: Am I ready to click the “publish” button?

Checklist to determine if content is ready

It stinks when you realize the new blog post or page you posted three days ago is a mess. How did you miss that mistake? Don’t kick yourself. Before you publish any new piece of content, go down this checklist to determine if your content is ready.

January 5, 2012 by Valarie Geckler

My site is broken! How to talk to developers to get help fast.

How to talk to developers to get website problems fixed

“My site is broken” is one of the worst phrases in the universe. Horrible for you, Ms. Client, because you’re faced with frazzled technology you’re unable to fix yourself. It stinks for web developers too because it’s normally not enough information to allow them to help you promptly.

December 2, 2011 by Valarie Geckler

4 ways to be an awesome client

No b.s., we work with some pretty awesome people and businesses. Ever wonder what we think makes a great client? I’ll give it to you straight, in no particular order.

October 27, 2011 by Valarie Geckler

Confessions: Annoying habits of an overly-conscientious marketer

With great internet knowledge, comes great internet responsibility. A hyper-awareness of how I use the internet for marketing makes me do some weird things.

Psst! These are my secrets. (Marketing-related secrets, at least.) Can I hear some of yours?

September 22, 2011 by Valarie Geckler

More reasons your business should consider social media

Facebook and social media is rapidly growing

How many people really use Facebook? What kind of social media are businesses using?

The Search Engine Journal has created a great infographic that lays out tons of information in a fun-to-read format.

September 1, 2011 by Valarie Geckler

Your image upload has failed. What do you do?

There are few things quite as frustrating as wanting to upload an image to your site and being unable to do so. While Digett is always here to help our clients, sometimes, you just want to fix things yourself.

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