Valarie Geckler's Blog

January 15, 2014 by Valarie Geckler
Market how your audience wants, not how you want

The wedding industry banks billions every year and the marketing machine behind it is impressive and the envy of any good marketer. But I’m in the group of nine million American couples planning to get married in the next 12 months. And I hate wedding marketing.

October 15, 2013 by Valarie Geckler
Stay vigilant and watch for suspicious content

It used to be easy to tell if a blog comment or website submission was spam. Unfortunately, spammers keep getting trickier. Today the line between obvious spam and seemingly legitimate posts is a lot thinner. To keep your site spam-free, you need to know what to look for.

September 4, 2013 by Valarie Geckler
Example of a Captcha

As a marketer, captchas are a necessary evil. Can’t live with ‘em: you want to avoid adding obstacles to conversion or a form submission. Can’t live without ‘em: too many spam submissions could knock your website offline or result in a deluge of unwanted email notifications and meaningless content on your site.

June 20, 2013 by Valarie Geckler
Advice for marketers about stock photography

Stock photography can be an incredibly useful and cost-effective resource in any marketer’s toolbox, but you must know these three things before you start relying on it.

June 3, 2013 by Valarie Geckler
Liquid Frameworks redesign responsive website

Our client Liquid Frameworks came to Digett looking to refresh the look and feel of their website. We redesigned their site to better reflect who they are and to make the right information easily accessible to the right visitor personas.

April 4, 2013 by Valarie Geckler
New Digett website everplans.com

Digett is very excited about the launch of Everplans.com. There are endless online resources for major life changes like buying a house, getting married or having a baby. Everplans' founders created this site to fill the void in resources available to help people with the tough topic of death and...

March 13, 2013 by Valarie Geckler
Van Delden new responsive website design

Van Delden Wastewater Systems (Van Delden) is a family-owned and operated company specializing in the design, installation, repair, maintenance, and inspection of all types of septic systems in the South Texas area since 1937. They came to Digett for a new website to update their look and to serve as a better vehicle for their ongoing marketing activities.

February 13, 2013 by Valarie Geckler
Why does my company or business need a responsive design for my mobile website?

Drastic increases in web traffic from mobile devices prove that marketers need to take their mobile web presence seriously. If your business or department is making that investment, you want to make sure your web infrastructure will continue to work as years pass and technology advances. When it comes to mobile websites, invest in a responsive design.