Miscommunication, my friends, can lead to embarrassing results. While writing for my college newspaper, I found myself covering the landfall of hurricane Katrina (from afar). The story, the focus of the front page, quoted speculation from experts that Katrina could be the most costly hurricane in United States history.
“Early estimates,” I wrote, “place costs upwards of $25 dollars.”
Go ahead, read that again. Indeed, it says that the natural disaster would cost no more than a Jackson and a Lincoln.
Digett prides itself on helping companies establish brands and providing marketing solutions. Whether we’re there for the birth of a brand, as with The Inn at Bella Vista, MedMarketers, and BioSafe, or helping to redefine existing offerings, as with Instrument Specialists and X Bar Ranch, we flex our skills and technology muscles to empower companies with the websites they need.
A few weeks ago, Mike Wolfsohn of Ad Age wrote about what lessons agency directors could learn from Project Runway. Yes, the fashion design, reality TV show, Project Runway.
He argued that Tim Gunn, the wisdom-imparting godfather of the show, can be a role model for agency creative directors, as he encourages each designer to find solutions that reflect personal style, but are still appropriate for their target audience.
In our office, we frequently invoke another treasure of Tim Gunn advice from Project Runway: beware the monkey house.
Though we usually have our noses to the grindstone in the Digett team room, we can't help but take time to celebrate our recent accomplishments. Join us in welcoming three new Digett sites to the World Wide Web: Action Restoration, Silver Sage Corral Senior Activity Center, and the San Marcos, Texas, Convention and Visitor Bureau.
Liquid Frameworks, of the newly Digett-created liquidframeworks.com, came to Digett to redesign their former website with two main goals in mind:
