By now, you've probably heard about Amazon's infamous wolf shirt and its hilarious customer reviews. After all, more than a few media outlets have picked up on the story; it's attained that mythical "viral" status folks talk about in awed tones. The kicker? The shirt's manufacturers are getting the last laugh—because sales have shot up 2,300 percent since the story broke.
While conducting research for our last newsletter about surefire ways to irritate customers and prospects, I decided to conduct a small experiment on my marketing brethren. We're generally good at telling our clients how to reach customers, but what happens when we're the customers?
Imagine, for a moment, you're thumbing through the phone book (I said this was imaginary) for a plumber. There are hundreds, of course, but one entry catches your eye. It says "I'm a plumber" and lists an out-of-state phone number but lacks an address and any other details. It's as though this plumber has purposefully made it difficult to identify or contact him.
As one of Digett's resident wordsmiths, I occasionally comment on poor online copywriting practices such as incomprehensible business-babble and the use of overly casual language.
The job I had just prior to coming to Digett almost didn't happen. After discovering the listing in the San Antonio paper (that's a wood-fiber display device, for some of you), I did what any other modern job seeker would: I went online to check out the company. I was horrified to find practically nothing.
