I used to be among the the group of internet users who didn't understand the importance of selecting a web browser. At the time, I was entirely dedicated to Microsoft Windows and Internet Explorer ... 6. My transition in 2007 to Mac and Safari came from necessity. I was enrolled in a Digital Art class and every machine in the lab ran OS X. I wasn't particularly concerned I had to use Safari, but I noticed IE's absence.
Suscribers to our awe-inspiring, world-renowned email newsletter may have noticed that I've been making some changes lately. Indeed, I've been tinkering with and testing this tool since assuming control and production, though I'd venture to say most of the changes have been subtle. The most-recent alteration, however, was somewhat significant.
I've been working on a quantitative content audit of the Digett site for a little while now, and I recently reached that golden spot in the sun where I realized I had cataloged all our blog content (until Valarie's latest post, that is). Something immediately hit me: We really haven't published all that much. That's not good.
Over the last five years, we've posted 240 entries to the Digett blog—that breaks down to 48 per year or four per month. Those aren't necessarily impressive numbers for a digital marketing firm that urges its clients to focus on fresh content; we can't let our business get in the way of our business.
Liquid Frameworks, of the newly Digett-created liquidframeworks.com, came to Digett to redesign their former website with two main goals in mind:
Our biggest barrier to change is not technology, but our entrenched way of thinking about a given circumstance.
This holds true even for me, as I am reminded of my early days as a programmer. We were cutting edge, my colleagues and I, building powerful applications that would—once installed on a user's personal computer—talk to centralized servers where a thoughtfully designed database waited to return requested data.
