In one of our first meetings during which we discussed potential designs for their website, Flying Circle Bags (FCB) divulged that they've gone through at least three pretty radically different logos in their nearly 18 years. As FCB owner Jimmy Chittim likes to say, there's no bad time to change a logo. That's an attitude we love to see, because there truly isn't ever a bad time to re-evaluate the effectiveness of any of your marketing tools.
TRC Consultants has enjoyed favorable market share for a number of years with its powerful PHDWin suite of software for the petroleum industry. As part of a recent international expansion, TRC translated PHDWin into Russian and renamed the regional product offering PHD Precise.
Marketing is often presented as a game of numbers. However, with an emphasis squarely on the figures, the importance of the task or goal at hand can, sometimes, be ignored. The trick is not allowing a focus on metrics and analytics to convince you they can always be substituted for a simple discussion with your clients.
In that spirit, we're inviting you to talk with us about whether we're meeting your needs through our own website. We can look at the numbers all day, but page views and bounce rates only tell us so much. In the end, you are the ultimate arbiter of whether or not we're doing our job—properly, honestly, and openly. We're asking you for a ruling.
We're lucky to have a cooler-than-cool, ice-cold client like Marlowe Candle Company. Marlowe specializes in hand-poured, perfectly scented candles of great variety. Their scents range from Honeysuckle to Whiskey Sour and include holiday favorites like Fall Harvest, Marlowe Christmas, and Candy Corn.
Recently, we decided to play a bit of a trick on a bunch of folks. Clients, friends, and acquaintances were all victims to our scheme. No, we weren't trying to channel Orson Welles and cause a panic—but we were trying to prove a point.
