On December 22, 1982, as a senior at Liberty High School, I affixed my signature to a contract that obligated me to spend the three years following my high school graduation dressed in a soldier's uniform. During the summer of '83, prior to shipping out to Fort Knox for Army basic training, I spent my remaining days as a civilian soaking up sunshine and the company of my closest friends. It was the end of an era.
Since we decided to get down-right, dirty, and personal in our latest newsletter, we figured it would only be appropriate to show our faces. But we didn't want photos of just any ol' contrived pose and look—no, we decided to do things the Digett way and break the mold.
Tuesday we were surprised to see that our package had arrived early. Everyone gathered around to see it as I began cutting into the large cardboard box. The result was better than any of us could have imagined.
Let me start from the beginning, let me back up the truck. We had our offices renovated not too long ago with a new Digett sign, new light fixtures, and new paint throughout. Everything looked great, but the freshly painted walls were a little bland—they needed some help.
Marketing is often presented as a game of numbers. However, with an emphasis squarely on the figures, the importance of the task or goal at hand can, sometimes, be ignored. The trick is not allowing a focus on metrics and analytics to convince you they can always be substituted for a simple discussion with your clients.
In that spirit, we're inviting you to talk with us about whether we're meeting your needs through our own website. We can look at the numbers all day, but page views and bounce rates only tell us so much. In the end, you are the ultimate arbiter of whether or not we're doing our job—properly, honestly, and openly. We're asking you for a ruling.
Recently, we decided to play a bit of a trick on a bunch of folks. Clients, friends, and acquaintances were all victims to our scheme. No, we weren't trying to channel Orson Welles and cause a panic—but we were trying to prove a point.
