Authenticity is something we believe in around here—notwithstanding recent activities to the contrary. We're not the only ones talking about this, of course; consumers have long craved personal and meaningful service from the corporate world. The way to foster this, we believe, is to restore conversation to the marketplace—something a static page on a website doesn't necessarily do.
My grandfather was a contractor and, like many, was fond of the "Measure twice, cut once" mantra. This week, I found myself thinking of that phrase following the arrival of one of my favorite publications. I was dismayed when the gaudy dust jacket informed me that it would be my last issue.
Perhaps the hardest thing about taking the plunge into social media is choosing the right avenues. There are hundreds of services out there, and it's hard to know where to start—especially since you don't want to invest time and resources in something that's ineffective. Thankfully, there is an easy way to test the waters, and it's called Twitter.
Recent happenings here have spurred me to consider the above question anew. Indeed, our firm was recently informed that a site we designed won an award from the Greater San Antonio Builders Association: the 2008 Summit Award for Best Website for a Builder.
If I had a dollar for every time we were handcuffed from helping a client or potential client because we had no access to their domain, I'd be well on my way to a venti double cappuccino at Starbuck's.
