I've always been a big fan of Berkeley Breathed's Bloom County, the comic strip that introduced Opus the Penguin and taught us that 12-year-olds could find humor in subtle political satire. One of my favorite quotes from the strip, uttered by Opus himself, was "You can lead a yak to water, but you can't teach an old dog how to make a silk purse out of a pig in a poke."
We've long worked with companies in tourism, and some even in lodging. Until today, though, we'd not claimed a genuine hotel among our portfolio of clients. We'll be kicking off phase 1 with a 1-yr SEO contract. Stay tuned for more details. I hope to be able to talk more by mid-week. Exciting stuff.
I spoke to a local service organization this morning about, among other things, some fundamentals of SEO. Architecture, content and link-building were the three highlights of this discussion. What I think I may have failed to communicate was the difference between driving traffic through search engine optimization and attracting an audience by offering compelling content.
Going green has been in the forefront of plenty of news stories this year. Just last month, we even shared a blog post about Digett's "green" efforts.
You won't necessarily become an expert in search engine optimization through reading this article, but it's a great start on learning the bare bones essentials of having your site perform well on search engines.
