I recently attended a workshop series called UX Intensive, hosted by Adaptive Path.
I've always been a big fan of Berkeley Breathed's Bloom County, the comic strip that introduced Opus the Penguin and taught us that 12-year-olds could find humor in subtle political satire. One of my favorite quotes from the strip, uttered by Opus himself, was "You can lead a yak to water, but you can't teach an old dog how to make a silk purse out of a pig in a poke."
I wasn't at work last week, I'm sure you all noticed. Instead I spent the week in Austin, attending a four-day workshop series called UX Intensive, hosted by Adaptive Path.
Throughout the week, I and about 100 other web enthusiasts examined four key elements that contribute to a successful website design: Design Strategy, Design Research, Interaction Design, and Information Architecture.
There's no single thing more important in my day-to-day activities than communication. In fact, I've come to realize the majority of my day is often spent communicating in a variety of ways—with clients, with my team members, or with myself—to ensure the goals of a project are being met.
"Brand yourself and toot your own horn," says the Donald Trump doll. The Donald makes a good point, as usual. Every business should have a strong brand that stands out among the competition.
A good logo is the foundation of any brand. Any effort to brand or re-brand a business should start with a good logo—one that is unique, easy to identify, and representative of the company for which it stands.
