I recently attended a workshop series called UX Intensive, hosted by Adaptive Path.
I wasn't at work last week, I'm sure you all noticed. Instead I spent the week in Austin, attending a four-day workshop series called UX Intensive, hosted by Adaptive Path.
Throughout the week, I and about 100 other web enthusiasts examined four key elements that contribute to a successful website design: Design Strategy, Design Research, Interaction Design, and Information Architecture.
"Brand yourself and toot your own horn," says the Donald Trump doll. The Donald makes a good point, as usual. Every business should have a strong brand that stands out among the competition.
A good logo is the foundation of any brand. Any effort to brand or re-brand a business should start with a good logo—one that is unique, easy to identify, and representative of the company for which it stands.
Tuesday we were surprised to see that our package had arrived early. Everyone gathered around to see it as I began cutting into the large cardboard box. The result was better than any of us could have imagined.
Let me start from the beginning, let me back up the truck. We had our offices renovated not too long ago with a new Digett sign, new light fixtures, and new paint throughout. Everything looked great, but the freshly painted walls were a little bland—they needed some help.
Marketing is often presented as a game of numbers. However, with an emphasis squarely on the figures, the importance of the task or goal at hand can, sometimes, be ignored. The trick is not allowing a focus on metrics and analytics to convince you they can always be substituted for a simple discussion with your clients.
In that spirit, we're inviting you to talk with us about whether we're meeting your needs through our own website. We can look at the numbers all day, but page views and bounce rates only tell us so much. In the end, you are the ultimate arbiter of whether or not we're doing our job—properly, honestly, and openly. We're asking you for a ruling.
